Seven traditional profit models for Web sites

Source: Internet
Author: User
The tide of web seems to have passed, but many small websites built on the concept of web still spring up and flourish. In the year, many people have been racking their brains to think about or discuss the profit model of web websites. But how can we make a profit? It has been more than a month since. Now let's talk about the profit model of web websites.
So far, the profit models of well-known Internet companies (or companies that rely on internet platforms for marketing) are similar to the following: 1. Large advertisements (especially brand advertisements, such as the homepage of Sina and Sohu, banners and text advertisements on the channel pages, including column titles) 2. Small advertisements (especially classified advertisements, spot price ranking advertisements, and narrow advertisements, major advertising modes provided by GOOGEL, Baidu, ChinaNetCenter, and SouFun. 3. Item and QQ show (if you have seen Tencent's financial report, 4. E-Commerce (E-Commerce) methods, such as Taobao, ebay, and www.net.cn, whether it's B2B, B2C, or C2C, or providing network services, there are a variety of billing methods. We will summarize these methods into EC) 5. Online games (the game products launched by Shanda and NetEase are typical cases, and many free online games are also popular. Although they are not charged for players, however, purchase and promotion of special items can be charged. In this case, you can also sell the items to related enterprises for revenue.) 6. Provide (substitute) charges. Services (for websites that download many movies and songs, considering that many similar websites involve copyright issues, we will not give an example here. Registered members can pay for services such as Lily. Net; for websites that help traditional enterprises conduct online marketing, such as eLong and Ctrip, such profit models seem to be similar to the above 4th, but there are still slight differences) 7. SP-related (too many, like Skynet, Pocket Connect, and many SP companies) and above are almost all Internet-related charging models. Portal websites have most or all of the revenue methods, so the portal can develop smoothly. For vertical websites, if one or two of them are specialized and fine-grained, they can also obtain stable income. With exclusion, if you can think of the above-mentioned revenue model, it may be the profit model of web websites. However, it is obvious that there is no other revenue model for the domestic Internet. Therefore, we naturally think that the web website cannot take off one of the above Internet revenue models, or there are multiple charging models.
In fact, because the products, architecture, content, and audience of each website are different, it is important to consider the profit model based on the characteristics of its website products.
We all know the myth of Myspace. Users who often use Myspace know that there is no particularly good way to earn website revenues. Its website architecture and product design are both the concept of web, but why are GOOGEL and YAHOO eager to gain its advertising management right? Because they focus on MYSPACE and its large users, and PV comparable to YAHOO. with these, GOOGEL can easily make Adsense ads on Myspace, and make huge profits; it can also put flag ads and text link ads on every personal page of Myspace, which is easy to understand.

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