Recently met a lot of headhunters, basically are stumbled to find their own people, greeting etiquette after they complained to me that people are difficult to recruit, or in the rival enterprise pry, or is not enough capacity. My main point here is the product designer, who has been talking about the core competencies of product designers (more known as interactive designers)? No BD market Insights, no operational planning operations capabilities, and no customer service professional services capabilities.
In my opinion, product designer is a new type of complex. The following competencies should be available:
- Design: This is the most basic quality. If a designer is not capable of design, it can be said that there is no introduction. Design is also divided into visual design and product design, as well as code design, that is, product designers must extend to the various design areas.
- Creativity: As a designer, the biggest attribute is creativity. Mining the other side of the product experience, innovation can open up new product market patterns.
- Planning: Be able to think globally on products and strategies, and have the expected goals for the development of product phases. With planning ability to make the product chain more perfect and easier to develop.
- Logic: able to clearly analyze and organize the product flow, can be from the user for logical analysis. Careful thinking can improve the rigor of the product.
- Detail: This is a logical complementarity. Details determine success or failure, design details are able to reflect the quality of the product sense.
- Clear mind: This and the above two points seems to be a bit repetitive, but product designers can easily be entangled in the market, operations, development, design of different areas, if you do not have a clear mind, it is difficult to understand these things.
- Data analysis: All design is based on data, this is Google's approach, even change a color needs data support. I'm not a data fanatic, of course, but proper data analysis can break the mind of a designer who feels good about himself and can shut up those who think they are the user.
- Implementation: full implementation of the product is not only the ultimate guarantee, but also the whole company to develop the momentum.
The ability to integrate these multiple competencies is a core competency in itself, and historically famous artists and scientists, such as Leonardo da Vinci, are great men of several jobs. The advantage of integration is that the ability to play on any one side will have other aspects to help it, and thus more competitive than those who focus on the one hand.