Several alternative elements to be considered in the choice of key words of Enterprise website

Today's corporate Web site to choose most of the keywords are related to the industry hot words, this choice of keyword method is also not wrong, but for the general corporate website This method to improve the popularity of the site is too difficult, we can imagine the current medical enterprise sites, countless auction sites, Countless waiting for the online site will compete with you, and Baidu home page is also 10 locations, who can be sure that their website can enter the Baidu home?

As a corporate site, we are more to think about how to improve their website visibility, instead of saying that a corporate website in the online months to profit, this idea is wrong, the enterprise site in the choice of their own site keyword can not be too casual, and do not say the more popular the better, The following specific to talk about the enterprise site in the choice of site key words must think of several alternative elements.

　The positive cannot raise the popularity, why not use the negative example

Now many of the corporate site can not have a good site rankings, because the competition is too big, want to use the normal means to get the rankings is simply difficult, this time the negative example can be used. No matter what industry has its own good and inferior side, for example, you want to do the enterprise site is related to steel, then the general business site choice of keywords is certainly "steel, high-quality steel, steel prices" and so on, and these words want to optimize to Baidu home page is very difficult, So why don't we just stand in the opposite direction and think about the problem?

Believe that a lot of users in the search for steel will also think about the poor quality of steel information, then this time our key words on the use, we can choose "steel performance, poor steel, inferior steel" and so on the words as the site's keywords, Through such words can help the enterprise site quickly get ranked, so that the site to rise a height, this is the typical positive can not improve the site visibility then we start from the opposite way.

　　The main keyword can not get the ranking, then use the relevance keyword

Believe that a lot of webmasters have encountered this kind of thing, the site's main key words can not get a good search engine rankings, now a lot of stationmaster is not in do rebate type of website? And this kind of website competition is very big, many rebate website also suffers no profit thought but had to choose to close, And as this type of Web site in the main keyword can not get the ranking of the time to actually choose the relevance keyword, or to return to the net as an example, if the rebate network can not be ranked, then we will be able to select some of the relevant keywords to do, such as "Women's clothing rebate NET, cosmetics rebate Net" and so on words to do keyword ranking, In this way to ensure that the site to obtain their own growth space, for the Internet's corporate web site is also so, if your industry competition is too big, in the main key words can not get ranked when in fact, you may come up with a number of alternative words to do the keyword, this effect is not much worse than the effect of the main keyword.

　Keyword should not use the enterprise name to do the key words, such a small amount of traffic

Perhaps now entrepreneurs like to be famous, many entrepreneurs want their website keyword or title and their name is closely related, in fact, this idea is wrong, we think of your business name and how many people understand it? How many users are going to search for your business name? I suggest that the enterprise site in the choice of keywords when it is best not to use their own business name as a keyword, so that can bring less traffic, or even there will be no flow of traffic into your site, such a corporate site is not a waste?

Enterprise Web site Selection keyword is not to use the industry hot words as a standard, nor is it to choose words from their own business name as the key words, I think as long as the corporate website can clear their own direction of enterprise development, through the development direction to choose some relevant words can get good development space. This article comes from http://02468.in, reprint reservation, thank you.