Several dimensions of competitor's external chain analysis

Baidu Webmaster platform in the past year three published Baidu's attitude to the site outside the chain, which makes a lot of friends engaged in SEO work are more and more difficult to do the chain. Think from Baidu's point of view, only the user spontaneous creation of natural links is useful links, but a site especially the less well-known site where so many spontaneous links. The author has manually randomly inquires 10 Baidu weight five of the site's outside the chain of the situation, found that the user spontaneous links are few and far less, then he is not on the new site. Then the site is really like Baidu said, a lot of what we used to think of the outside of the chain is not used, I do not dare to be here under the conclusion, just think Baidu words can not believe, but not all the letter. Regardless of the previous method which is valid, what is invalid or even the outside of the chain, there is one thing to determine is that we follow the competition to build the chain is certainly right (of course, the site content also have to keep up, otherwise, Baidu will be more site audit efforts to increase the effect of the site outside the chain), Here is how to complete the analysis of the competitor site, the author believes that there are several dimensions: ① total number of ② outside the chain type ③ anchor text allocation ④ platform type ⑤ domain number ⑥ quality ⑦ time ⑧ correlation degree ⑨ growth frequency. The meaning and importance of these dimensions are explained below.

① Total, the total number of outside the chain is that we judge a site outside the chain most intuitive data, from a point of view of the total number of chain is naturally the more the better, but in fact this total does not have too much reference value, the specific reasons please look at the following several dimensions.

② chain type, usually outside the chain type is divided into three kinds, one is the anchor text link, the second is the bare chain, the third is to display the website address of the chain (can not be clicked), there is no doubt that these three kinds of chain inside the anchor text link is certainly the most significant, he told the search engine directly below this link is related to this anchor text (key These three kinds of best have a certain proportion, but do not deliberately to build the chain when strictly according to this ratio, because this is not "natural" well, Baidu is not said to the natural link it

③ anchor text distribution, said the anchor text link is three kinds of outside the chain form of the most important, is also the biggest variability, but also directly affect our target keyword a link, so this ratio to grasp, the author suggests that the name of the site as a keyword to do anchor text links, the reason or that sentence, so more natural.

④ platform type, this needless to say we all know, is outside the chain Commissioner often go to different hair outside the chain of media, such as commonly used blogs, social media, bookmarks, forums, classified information, friendship links and so on, the diversity of the outside chain platform is undoubtedly the most embodiment of the "natural connection" point.

⑤ domain number, this is undoubtedly the outer chain dimension index inside the most important point, that is, the chain from the number of unused domain name, because the number of domains, to vote for you more people, this is a good understanding of the truth.

⑥ quality, if the number of domains is the most important in the outer chain dimension, then the quality of the chain is outside the chain dimension of the weight of the index, the higher the quality, the more convincing you vote.

⑦ time, Time dimension is a lot of people will ignore a chain dimension, that is, outside the chain began to build the time and each time dimension established outside the chain, you can query according to Majesticseo.

⑧ correlation, the chain of relevance should be outside the chain Commissioner's basic try it, but to pay attention to the point is that this correlation is not only you outside the chain of the platform of relevance, but also the chain of your article and your site's relevance degree. This everyone can experience.

⑨ growth frequency, growth frequency This should also be a lot of outside the chain Commissioner to ignore the dimension bar, this dimension is not very good in accordance with competitors to judge, because other people's website weight and you are not the same, so this growth rate is only an auxiliary dimension, only need to pay attention not to suddenly too fierce on the line.

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