Several ideas of game website Development and operation

Perhaps you do not understand literature can do literature website, do not understand economy can do economic forum, do not understand software can do software resources download, but if you do not know the game can not do game class site. This is a little strange thinking, why not players can not provide services to the players? In fact, the truth is very simple, download pictures like software download can be categorized as download site, novels read news reading pictures can be categorized as reading, but the game site is different, you can hardly put all the games of the site is called a game-oriented site, because they provide information and services vary greatly, It is difficult for a layman who is completely uninformed to do it well.

The limitations of search engine optimization.

If you have no actual contact with some of the popular games you may find it difficult to understand this, the player for the game official site Trust to a high degree of imagination, may be an official site links to bring traffic will be far more than thousands of long Runku, and the flow of important keywords and other industries are completely different.

Players will not be able to identify their goals when searching for information and services related to a particular game. According to the name of the game to search the proportion of people will be greatly increased, players will not search xx games how to play, xx games, xx games, such as the long tail keyword, because the player group is generally considered user feelings, From most of the survey is not difficult to find, they will only be from the game of publicity, advertising, Word-of-mouth choice, and the search will only consider the name of the game, this will make the traditional long tail keywords to survive the operation of the Web site is not adapted. Perhaps you consider a lot of aspects, actually did a lot of investigation, summed up a group of seemingly good keywords and then optimized, finally found that the line a few months of traffic is not a very common thing.

Of course I do not mean all the long tail keywords are not used, in fact, I used to several game statistics analysis, the real flow of the long tail is difficult to dig words and participle to get. For example, the traditional word-digging and Chinese participle may be based on a subject or a group of subjects to generate and crawl, but this is difficult to play in the game class site effect, because their long tail keyword is a little weird, and not very relevant.

For example, you do a game of information and introduction site, statistics to a [XX skills how to use] the key words, to extend a batch of long tails to get traffic, you might use a reptile or a word-digging tool to find a long tail, such as how the skill is used [the skill], but the words you actually get are not what you want, Because this has a lot to do with the content of the game, and the search volume is very not fixed. Like today you do a game with a patch that strengthens certain skills and occupations, these words do not have any signs or fluctuations in the Internet, but in the next few days the search will be crazy, if you do not actually pay attention to the game and become a player, it is difficult to experience these changes and find fluctuations in the Maybe you think the game site has nowhere to start when others get good traffic through this kind of method. This is the amateur contact game industry site is difficult.

Original and timeliness

Pictures, videos, medical, Wikipedia and other types of sites, you can upload or edit some of the content, even if you do not know that they can do a good job, and if it is false original is not too easy for people to see out. This is particularly difficult in gaming sites: Take 178 game sites For example, many of their game channel editors are not full-time site editors, but gamers, and even from their own game within the forum to reprint, Because a website developer or editor who doesn't spend time on the game is difficult to grasp specific game trends or even professional raiders. From this point of view, it's very difficult to be original. At least in most games, and it's not what you spend your time doing, games tend to be hard to dig for the sake of being able to play, and most hardcore gamers are a huge waste of time in the game to write attractive original works.

But more difficult to solve than originality is timeliness. Perhaps the player's own understanding of the game may be interesting to some of the primary/reprint/pseudo-original articles on your site, but that does not mean that it will be as effective after one months, and perhaps 100 articles that are time-sensitive are more useful than 10,000 articles that have expired. Of course this is not the problem, the problem is that you have no idea how long these articles are, before you fully contact and focus on the game.

The problem of loyal fans

If you have nothing to do with the game developer operator, it is very difficult to separate these user traffic with a website, which is related to the characteristics of the game industry itself. Many people find it hard to understand why my site is doing well enough or even exceeding the official site of the game itself, but there is no large number of users? In fact, these people are the fans of the game quotient group, unlike the news media video site, the game is easy to quickly develop a group of highly loyal users of the content, of course, the user's loyalty ratio is higher, when an unknown site want to be among them may take more than the imagination of time, It is only when you prove that you can do well enough that you are likely to attract a small number of people, but only a few.

On the contrary, it is hard to understand that the site will be more authoritative when it comes to working with game developers, but it may not be true, but according to the group of Gamers I touch, authority and loyalty are sometimes like this, and they affect the judgment of most players, Although your content is not so good or even bad, these loyal user groups once chose you will forgive these mistakes and believe that this is a "very good" site.

Personal webmaster sites want to gain the loyalty of the player user group can be imagined, unless you spend a long time to run it and do not rely on this project will bring you revenue, and the operation of the scale may be beyond the personal control of the scope.

Professional nature

A game class site must be professional. It's important, so take a line.

From other types of Web site transformation to do the game site will have a misunderstanding, the public service is the mainstream, after all, the demand for professional people only a small part. Of course it's a small part of the game, but it's a small group of people who tend to represent a large part of the market, which is very similar to the elite theory in marketing, where most people make decisions that are subordinate to a small group of elites. Gamers tend to get together in groups, and even a single player will have a forum, groups and communities to communicate with others, their choices/consumption/goals/habits will be affected by the professional population of this group of players, that is to say, you serve this group of professional users, they will bring you more users.

Perhaps everyone will think, simple to play the casual people are also a lot, why can not provide services for them? It's actually amazing, in almost every game, the vast majority of loyal users will be in the game of the elite in reverence, perhaps you play a week in Warcraft relaxation, but certainly know Sky is who, you know friends must have more than you play, you must talk about this game with friends. This example is applicable in all other games, the same is true for sports, I watch football like a star, but I do not necessarily go to the website to buy his sneakers, of course, if my friends play very well he told me which site can watch football live, I will at least go to the point to see. The habit of grasping the elite is more important, more effective, and probably simpler than pandering to the public.

Just from the limitations of the search engine to see the personal webmaster is not no way to do a game site, but considering the original, professional, authoritative these problems appear very difficult, take the same amount of time to do a game class site and other types of site to get the effect is certainly completely different, Some people may think they know a certain game or a game industry in a hurry to become among them, but it is difficult to really get a cup of soup.

Finally think of the recent game industry sites in the more popular service-oriented sites, according to the game provider API produced by the Web site, used to query or calculate the user's some data, of course, there are also part of the developers calculated data, such sites do not need to consider original and timeliness issues, It's just too long and too expensive for solo development. Common have game database, equipment online display, Game spinach (edge type), player data statistical analysis and so on.

Source: Veidt Blog submission, original link.