Several key points to be made in the English version of the Enterprise website

The English version of the corporate web site is also more and more, this is in line with the country's support for export trade policy direction, which has a big problem, with the accession to the WTO, domestic and foreign transactions increasingly frequent, at this level to promote more enterprises to overseas, the process of overseas is a very important step is the establishment of corporate websites. But in the attention of some corporate websites, foreign trade sites do not have a special success.

Some foreign language website production should pay attention to the problem:

1, the style of the website

The style of foreign language website and the style of Chinese website is absolutely different, we browse some website contrast, can come to a conclusion immediately: Chinese website structure is very complex, the color is very many, and the general structure of the foreign language website is very simple, the color is also very simple. Here, the structure and color of foreign language website mainly embodies a kind of concise and atmosphere, this is the Chinese website does not have and need to study place.

2, the English font

Most of the foreign trade site fonts, are in accordance with the Chinese idea of "song body" in the walk, but according to the study of foreign language web site font is not a song but "Roman" font. Can see some websites in English is the song body, how to see how uncomfortable, perhaps this is the characteristics of each type of text.

3. Translation

Translation should be a very important point to do foreign trade websites, but in reality many companies do not notice. Some casually find a student to learn English for translation, some with a software translation, and some take a dictionary translation. In fact, this is very unprofessional, the impression of the customer is not very good. From the customer's point of view, the foreigner may see can not understand, also may feel unprofessional, like a leather company. In this way, the customer may be lost.

4, the image processing

Many of the domestic web site image processing generally, make the site feel very flower, and foreign sites we can see, generally very light, very concise feeling. In order to do business for foreigners, it is better to cater to the habits of foreigners.

To some foreign language version of the website of the enterprise some suggestions

1: Ask the professional language to translate to check your website.

It is important for a professional language person to read through your Web site and make sure that the grammar is in line with overseas customers.

2: Optimization details.

For Sitemap, contact (here to take into account the most commonly used foreign msnskype and not we use the QQ), contact name, there are more details, in short, to be as perfect as possible, to minimize some of the superficial errors, let us more professional for overseas customer service. There are also, for example, many companies contact mail is used for free mail, many foreign mail servers because of the proliferation of domestic mail, the domestic mail server set to blacklist, often thus lost a lot of business opportunities.

3: Different languages of the website, the design style of the website.

For search engine optimization should be combined with the national groups to treat the difference, very simple, Korean enterprise website and for the European and American market English site, the best style is not the same. Because South Korea's web-style pursuit of exquisite, gorgeous, beautiful, Korean customers in China accustomed to the design of the beautiful Web page, if we look at the site may have not adapted. But for the European and American customers is exactly the opposite, the introduction of a clear style design, fast navigation settings for them is more important. So it is. In this respect we want different countries and languages to have different kinds of repartee.

4: It is recommended that the foreign language version of the website, stored in the overseas space or leasing overseas servers to facilitate customer access.

If even the fast access service is not guaranteed, if even the normal overseas mail is not guaranteed, then the service is unable to talk about.