Several key points of optimizing search landing page

The search landing page means that when a user searches for a keyword, enter the first page of your site, it is very important, the relationship between the user will be down, whether the order will be generated, as well as the user's overall evaluation of the site has a close relationship with the search landing, such as some product pages, some guide pages, etc. Landing page is our focus on the optimization of the page, some important keywords are also in the layout of the landing page. So how do we optimize these landing pages?

1, the title, description must be highly relevant to the content of the page, reflecting the topic content of the page

When the user sees the title and description of your page in the Search engine results page, it will be judged by your title and description to be highly relevant to its search intention, and then decide whether to click on your page, and when he enters the page, it will determine in general whether the content of your article is related to its search intention, if not relevant, That is, your title, description and the content of the text does not match the page, the user will probably immediately jump out of your page, will not produce a downward click of the behavior, for your jump rate to contribute. At this point, your landing page can not start to guide users to generate orders and follow the link down the behavior, so our web page content and the title if highly relevant, do not appear irrelevant behavior, do not use tempting title to attract users to click

2, the content of the contents of the Web page to be rich in content, with good structure, high readability, and illustrated

First of all, in the layout of the page content, to be clear and orderly, you can use the H tag on the page content of the primary and secondary structure, the layout of the content to be more from the user behavior to consider, the important, the user most concerned about the content in front of the page, and to be accompanied by illustrations, to do illustrated, rich content of the page, generally for some products All need to have the coexistence of pictures, if only a single text, it seems a bit monotonous, the user will produce visual fatigue.

3, page navigation to use bread crumbs navigation

In the page, there is breadcrumbs to navigate, convenient for users to return to the corresponding superior Directory page and list page, breadcrumbs, not only can help search engine to understand the structure of your page and the relative importance of the page, but also for the user experience of the improvement, there is a lot of help, if your page does not provide breadcrumbs navigation, When users come in, it is difficult to find the relevant content they need, so the page must make breadcrumbs navigation.

4, the page should have relevant links, the relevant recommendations of the Forum

In a page, in addition to describing the main content of the page, but also to appear the relevant recommendations of the page, related recommendations, related links, must be highly relevant to the content of the Web page, it is related to the depth of user browsing, when users want to further understand the content of the page, this time the relevant recommendations played an important It not only enriches and expands the theme content of the webpage, but also increases the inner chain of the Web page, and plays an important role in enhancing the PV of the website and guiding the users.

5. Open User Comment function for Web content

Comment functions can play an active role in the user, and in the SEO aspect, can also play the role of updating the page, for some product stations, good comments can also lead users to purchase behavior, for some blog site, you can also enable comments, so that has maintained the update of the page, when the more comments, There will be more people added to the comments, search engines like the page has been updated, so many people like this page, search engines will like. The above content by China Chemical Talent Network www.hgrencai.com in Admin5, reproduced please keep the URL, thank you!