Several kinds of websites and countermeasures of key penalty for search engine

August 22, Baidu in its official forum announced the latest algorithm adjustment program, pointed out the direction of the search engine algorithm adjustment, the announcement, led to the optimization of the industry a commotion, said a new peak of the arrival of K station! Now two weeks have passed, and this affected site is indeed no longer a minority, In particular, the medical industry, the impact of greater, the weight of the site to most of the 0 or 1, I have a health station, the weight down to 1, keyword ranking all off, very to the hospital has met the length of this situation, for the adjustment of this algorithm we should do? Let's take a look at the detailed explanation:

In response to this Baidu algorithm adjustment, will be the following types of sites to carry out a severe blow, we have to interpret and deal with!

　1, the Disorderly collection content, the statement impassability, the reader cannot obtain the information which needs

This is mainly for the content of the site, with the optimization of the continuous advance, is now very much on the site to update the article is no longer to allow browsing users to see, the main purpose of the update is to let search engines crawl, improve their own site collection, and some webmaster hands have dozens of stations, it is impossible to write a little bit, So on the Internet casually find some information, pieced together on the hair up, thinking as long as can crawl on the line, there is no substantive content, so the search engine station in the user's perspective is completely deviated from! This kind of site will be severely hit, the general medical site content is such, the readability is not high, are casually pieced together.

Countermeasures: As the saying goes, the world article a big copy, see you will copy will not copy, the original we may not write so much, but we have to do a good job of false original, in the information gathered carefully after the collation, at least in the sentence to fluent, the article content to and title want to meet

　　2, although the content can be read, but most of the articles are collected, copied from other sites, no original content.

This is the site content of the duplication, and some sites in the content after the search, without any changes directly published in their own site, so although the statement fluent, but it is also to the Internet to add a piece of junk information, such a site will eventually receive the search engine severely.

Countermeasures: Since this requires us to pay attention to the quality of the site content, we will be in the quality of efforts, and constantly improve the quality of their website content, although the information from other places collected from, but in the revision of the article we can add their own views, coupled with their own views and suggestions. This article will be different from the other articles, such an article is also useful for users, because he can get advice.

　　3, the Web page interspersed with the accumulation of keywords or articles and topics unrelated to the attempt to deceive search engines, search related keywords users do not have substantial help

Some webmasters in order to improve the Web page's keyword density, in the article content interspersed keyword, to the user's reading brings the inconvenience the influence, such site is also very dangerous, along with the search element engine algorithm adjustment, the search engine is more is stands in the user's view to see the article, before through the keyword Density promotion ranking time has passed, If the Web page too interspersed with keywords will be considered to be the word accumulation, as a cheat processing!

Countermeasures: Because the Web page keyword density is no longer so important to the ranking effect, owners do not have to say that must improve the density of the Web page to the natural appearance of the key words, can not be artificially too interspersed, for example, to be in the home page A certain keyword, we can update the site when the article in the title added to the word, Then let it show on the home page, friends chain keywords can also improve the density of keywords! Some webmasters even accumulate a large number of keywords at the bottom of the page, which is totally undesirable!

　4, impersonate the official website deceive the user, in title and META tag statement untrue

Some webmaster in order to improve their site click-through and credibility, will be in their own website title to add XXX official website, such as information, want to attract users through this click, users in the click to find out later is not so, cheated! Users will have a bad impression on this site, general Taobao Guest site, commodity websites often do so !

Countermeasures: For this problem is very good to solve, the webmaster to write the site under the title of their own site to write the actual situation, can not exaggerate the content of the site itself, although the title of the site has an important impact, but the webmaster should be truthful to write, from the user's psychological considerations! Site title is best site keyword + site name!

　5, the site has a large number of illegal or fraudulent content, may cause user property security loss

This mainly refers to those illegal websites, such as pornographic sites, lottery sites and so on, the user clicks may bring property losses, which is also the focus of the search engine this blow.

Countermeasures: Do not think of their own sites and legitimate sites can no matter whether this, in fact, if they have this kind of information on the site, it may be hit, the most common is the illegal ads on their own website, there may be implicated, webmaster friends should pay attention to clean up!

Search engine focus on the punishment of several types of Web sites and countermeasures, above a simple summary, may be summed up is not very good, I hope you great God correct!