At the same time, you can also check the advertising alliance's announcement, study the alliance's capital status and capital flow, and ensure the reliability of income.
Comparison of main profit-making alliances of webmasters in September
1. Google Adsence
Advantage: Google has a strong background, and its unit price is relatively high. Compared with other alliances, Google is more interested in user experience, for example, Google's right-side keyword bidding rankings are highly targeted and charged based on clicks. What's different from Baidu's is, this ranking is determined by both the quality score and the bid. It is worth mentioning that because Google's positioning is relatively high-end, its user base is also relatively high-end. The payment is normal. In comparison, the deduction is not serious. Http://www.google.com/adsense/login/zh_CN/
Disadvantage: Google's localization in China is not good, as Baidu understands the internet habits of Chinese netizens, so the promotion is not as wide as baidu. The application process is complicated and the waiting time is long, in fact, because of the strict qualification review on the website, many webmasters abuse Google Adsence because they cannot pass the review.
2. Baidu advertising alliance
Advantage: Baidu's advantage is that he is a Chinese Internet company and claims to know more about the Chinese. However, as a well-deserved boss in the domestic search engine market, Baidu has a larger advertising scope. At the same time, Baidu alliance's advertising content is highly appropriate to the site's articles, making it easy to generate clicks. Baidu's financial resources are also relatively strong, and it can compete with Google's Adsence in China. Baidu is the vanguard. Http://union.baidu.com/
Disadvantage: due to Baidu's uniqueness in the domestic search market, many inactive places do not want to be modified. Many small and medium webmasters complain that the site is often dropped by Baidu K, moreover, Baidu's bidding ranking is disgusting.
3. Alimama Alliance
Advantage: compared with the first two alliances, Alimama is a rising star, but she is also born from a famous family. Thanks to Yahoo and Alibaba, she has developed gradually and made it clear to buyers and sellers on the Alimama platform, alimama allows buyers (advertisers) and sellers (website owners) to easily find each other. At the same time, there are three packages of advertising services, including browsing times, duration, and clicks. There are many innovative content, it is quite convenient for Alibaba to ** collect commissions and withdraw cash through Alipay. Http://www.aliamama.com/
Disadvantage: Alibaba's *** unit price is relatively low and there is a deduction. Among the three search engines, it is difficult to increase the shares of Google and Baidu, is far behind.