Several points for attention in optimization of small and medium-sized Enterprises website

2012 is destined to be a new era of network marketing, more and more traditional enterprises began to pay attention to network marketing promotion, but, they sometimes encounter some blind spots, especially small and medium-sized enterprises in the network marketing, there is no clue, do not know how to grasp the direction and focus of marketing, So it has been very blind to carry out the work. Even in the end, some companies will give up internet marketing. So Changyancong based on their past experience, did some simple summary, only for your reference.

1, the main points of site content construction.

At the beginning of the site, we may need a lot of articles to supplement each page, special attention is that we want to search some of the more valuable content to fill our site, remember not to use the acquisition software or simple copy and paste to update the article, we want to be more readable article based on the revision, Add some of our thoughts, this can let search spiders every time we crawl the content of the site feel our content is valuable, it is well known that the search spider is a common user's point of view to crawl content, so only our content can attract users to please the spider, click on the amount will be correspondingly increased.

2, the article title Setup aspects of attention

A good article may only be on the one hand, but choose a title to reflect the core value of this article, and we want to optimize the keyword is the soul of the title, to learn to do the title party. We all know, in our article title inside we want to optimize the keyword than we in the article content layout keyword ranking more advantages. First of all, we want to optimize the keyword to try to show in front of the title, because the user browsing habits are from left to right, so the important content on the left is more likely to be found by users, this is equivalent to the average user search Spider effect is the same, and the search engine to give the title of the most front of the keyword is the highest weight.

3, do not accumulate keywords

SEO is a relatively long process, some effects urgent urgent not to come. So we can sometimes focus on the density of the layout of the keyword, but too much accumulation of keywords may be counterproductive, resulting in reduced content readability. SEO optimization is to pay attention to nature, if the artificial optimization traces too obvious, very easy to be caused by the punishment of search engines, it will outweigh the gains.

4, external promotion of the website

We need to understand a variety of promotional channels such as forum promotion, blog promotion, Baidu product promotion, classified information website promotion, question-and-answer class promotion and so on, our promotional methods to achieve the effect of all-pervasive, the purpose is to enable users to see our information everywhere. A content source is not a lot of corporate websites, mainly rely on the external promotion work, so we need to do more in this respect.

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