Several points of attention in the initial promotion of local website construction station

With the development of the Internet, the threshold of building stations has been reduced, various types of Web sites emerged. On the one hand, the rapid growth of Internet users has facilitated the development of the network from a comprehensive to a subdivision direction. On the other hand, traditional portals are starting to expand to local channels. At the same time, a variety of local characteristics of the site continues to rise, some have become the leader of the local site. such as the 19floor in Hangzhou, the West Shrine Hutong in Nanjing, Beijing's eight-pass network and so on have a very good development prospects. According to the advantages, the development of local websites has gradually become a new trend of construction stations. Now do the site has not been a problem, mainly a promotional issue, below we will specifically talk about the local site to build the initial station how to do the promotion:

Search Engine Promotion

Local site early search engine promotion is very important, new local sites to be as soon as possible as many search engines are included, the more pages included in the site to bring more traffic. At present, a relatively small number of professional sites, with the content of the site constantly updated, a little done under Search engine optimization, some local hot keywords will be in the search engine has a good ranking.

Link Exchange

Site to do as much as possible at the beginning of the exchange of links, especially with the local government media site exchange links to improve the user Site brand Trust, or even the local site exchange links made a local Web site navigation effect. The biggest difference between switching links and other promotional methods is saving time and energy and having a lasting effect. Local site exchange links involved in the site is generally relatively small, exchange links need to be updated in a timely manner. In the webmaster does not have the energy to do other aspect promotion situation, must maintain the good local website the exchange link. Of course, if you are a new station other people do not want to do with your connection to do? Very simple, spend money to buy connection, you go to admin5 buy and sell connection area send a post, will have a lot of people add you sell their link advertisement bit, if still not, that take the initiative, find local influential website direct purchase advertisement bit and link bit.

Internet Bar Promotion

Internet cafes to promote this method a lot of webmaster are in use, is a very common means of promotion. Internet cafes are the main sites for local users to focus on the web. So for the promotion of the Internet café market is relatively important, Internet cafes this market competition is very fierce, the price is generally one months per computer, of course, if you can get free internet cafes better resources.

Traditional media Promotion

including television and bulletin facilities billboards. This promotion cost is high, the website prophase may not consider. We have a local webmaster to do the site, he did is the trash box above the advertisement, the local city main road above the Trash box on all do his website advertising, Low-cost, and the effect of propaganda is no better than platform ads.

Flyer Ads

I often see someone in the downtown area to send flyers advertising, but a lot of people receive advertising leaflets do not look at the direct throw away, so we do flyer advertising to have new ideas, do for each user is useful information on the above, so that others received not conveniently thrown away and long-term preservation, we sent leaflets to achieve the effect of publicity. How can this effect be achieved? For example, leaflets printed on the front of ads, on the back of health tips, bus line map, a year's calendar, and so on, of course, flyer paper must be better, resistant to preservation.

Free Delivery

This is also one of the common methods of promotion, due to the cost of consideration, the object can be mouse pad, mouse foot stickers, handbags, shopping bags, of course, to print on our web site. This is the best computer city to sell computer contact cooperation, so that every person who buys a computer can not get a beautiful mouse pad, business that is to get the human feelings, we also publicize their own, buy the computer also get benefits, can be said to win.

Acquaintance Promotion

Site owners in the construction period must be more than friends, try to let acquaintances circle their own website, as far as possible in their own to affect the crowd to promote their own local site. A person knows, soon around will have more people know, friends, colleagues, classmates and other acquaintances circle is a very good, free promotion channels. At the same time, through the circle of acquaintances experience easier to collect site improvement advice. A friend is also a novice webmaster did not write soft Wen also did not do outside the chain, of course, search has not been searched, build the site breakthrough 100ip, saw the antecedents of statistics we have laughed, 100% of visitors are directly entered the Web site, so that an acquaintance promotion in the initial promotion of the site has a certain effect.

Work with local stores

For their free columns and customers to do interactive and online marketing, the site is afraid of no one to use, as long as someone uses will have vitality. Your site was quickly spread out. For example, with the flower shop to provide online booking one-stop service, and concessions, features, not other flower shop.

Cooperate with print media to exchange advertisements

Can consider and print media cooperation, print media advertising can also do the site's advertising position. There are two advantages to do this, a print media in the sale of the time will certainly recommend your station, and the second is for you to pull the ads to open the way forward.

Hype Promotion

Can through the network also can through the traditional means, carries on the corresponding hype, attracts the media to carry on the report. Enhance the popularity and popularity of the website. As long as the method is appropriate, you can achieve results in a short time. Of course, hype topic must grasp good, not with the national politics, leaders of these topics related to speculation needs a certain skill and opportunity, this look at the webmaster how to grasp.

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