I believe that webmaster will be more concerned about the site Baidu weight, although the use of Baidu weight to measure a site a bit one-sided, but the webmaster can not ignore. Below, I simply share some of my personal views, to share, a short time to improve the weight of Baidu necessary conditions.
first simple to say what is Baidu weight?
Our own site in Baidu has a what kind of evaluation and bid rate, the weight is for our web page, each page has more than one key, the general is 2-3. A lot of webmaster think Baidu weight mainly and hair outside the chain has a direct relationship, so the rankings will not be too stable, will be easier to fall down, so that, personally think, want Baidu weight stability, there is a better ranking, then, your site's various pages, there must be content quality, hierarchy and other series of problems to do, This can require Baidu weight.
A short time to improve the weight of Baidu one of the necessary conditions: Title and description.
1, title. Trust Webmaster to a website title is very familiar with, but, the title will affect our website Baidu weight it? This is the main thing that has the following points.
<1> Brand Keywords (customer service addressing word) must be put in front, if you talk about brand keywords in the first place, search engines will think that the site's address is what everyone needs, at the same time will think your site in the peer is the best, then, will not give you a good ranking it? such as "Taobao", "SEO" These are brand words.
<2> do not include modifiers in the title. For example, many medical websites will use the "best treatment for XX Hospital", from this we can know the "best", is the modifier, then, such modifiers on your title optimization may be better, but the keyword appears modifiers will disperse your site weight, if you want to appear modifiers, you can appear in the description.
<3> believe that a lot of webmaster have such experience, in the title to a site, will be all the words have the search volume of the combination, then, such a permutation of the combination really have effect? The answer is yes, the search engine certainly will not like, if said, each stationmaster lists the key words, then, Is everyone's website ranked? So, to do SEO, or to find the right way method. Fully fully in this recommendation: note the title and long title control, do not appear duplicate headings.
2, Description: Description can be accurate to the location of your site written out to help users understand the theme of your site. This shows that the description of a Web site is more important, especially the focus of seoer optimization, then, to do when the description needs to pay attention to what problems?
<1> keyword must rely on the front, such as our general choice of keywords, will choose some Baidu index higher words, in order to bring a large amount of search.
<2> description to provide services tailored to the needs of the user. There is a site map with the phone number and address, which will make the click rate increased.
a short time to improve the weight of Baidu two necessary conditions: the path.
<1> if a dynamic path, too many parameters pseudo static, will cause dynamic cancellation. Because see the home page, if login, only see display parameters more than three or more than three, will lead to search engine crawl principle. There are two ways to avoid it, one, not using a dynamic path, two, which will blind the dynamic path.
<2> dead chain. Many webmasters must know the problem of the dead chain, if the site appears dead chain, will cause your site is deducted points. Moreover, the impact of the dead chain on the site is very large, in addition to be led by the search engine down the right, because, search engines will not be a dead chain of the site in the front, but also a bit very important, will reduce your user embodiment. For example, there are a lot of people browsing your site, each encounter a dead chain, you will be disgusted with your site, then, he will come to visit your site the next day?
short time to improve the weight of Baidu three necessary conditions: page content of technical issues.
Here, strongly to share a check tool: Plain text browser. This is because the text-only browser is the search engine to see your site you look like, if you find that the Spring text browser shows your site content does not have the focus you want to show, then, should be corrected in time, otherwise it will be deducted points.
short time to improve the weight of Baidu four necessary conditions: the use of labels and page information rich problems.
Let's talk about the use of labels: if your text is easy to read, use, then you must be easy to read, you must use common HTML tags, for example, Baidu Encyclopedia, such as Baidu Encyclopedia is a good product, his conditioning is more clear, especially to increase the user's experience, making the text conditioning more clear. There are also some small and medium enterprises, which can refer to this label better.
So, what are the tags that can't be used in HTML? For example, a website for medical symptoms, or a travel site. There are also some common explanations for nouns, such as television to movies.
short time to improve the weight of Baidu the necessary conditions for the five: the factors outside the chain.
I believe you webmaster special care about the problem of the chain, not only to go desperately out of the chain, or spend money to buy outside the chain. A special reminder is that the outer chain is not the most important, but the chain is one of the important factors. Outside the chain is the content and hierarchy is the most basic aspects of the site.
The main factors of the chain are three points:
<1> the diversity of the chain. The main source of the chain of classification, such as the mall outside the chain is the mall and Taobao.
<2> survival cycle of the chain. There are a lot of webmaster in the chain will use some outside the chain tool, can indeed increase the number of outside the chain, but such a chain of the survival cycle is too short, will lead to the deletion of the chain, such frequent deletion of the chain, will let the search engine on your site loss of credibility.
<3> the matching degree of the chain outside. Believe that when it comes to matching degrees, is the webmaster has been neglected. In particular, the company found many people in the hair outside the chain, sometimes there is no correlation, such a post matching degree is very low. So, how to solve it? is to write a few related words around the chain, to achieve the match. Like some of the tourism industry webmaster, can take this strategy, I believe to bring you not only increase the chain, but also increase the harvest.
If you have a short time to improve the necessary conditions for Baidu weight most eye-catching still have problems, can add my qq:331055515, I am Qingdao seo, personal website: http://www.guoqing8.com/, look forward to your joining, mutual exchange.
First A5, I hope you webmaster reprint articles, keep links, cherish the fruits of labor.