Share the design work three elements: love, trust, sincerity

The author of this article, designer Yoyo, shares the three elements of shared design work: love, trust, sincerity. Product China extracts are as follows:

The title of this article attracts me. The original title is "Three elements of Management: love, trust, sincerity", the article describes why managers and how to build a full of love, trust, sincere work environment, and expounded the value of such a work environment. After reading the article, on the one hand to learn the author's knowledge of management, on the other hand, also associated with the design can also pay attention to these three points. So with this article, the wonderful original text before, design thinking in the post. :) http://blogs.hbr.org/cs/2012/08/love_trust_and_candor_todays_management_priorities.html

Inspiration:designer should be equipped with love, trust, and candor.

The author begins by telling an interesting story. When his wife asked him: "Does this dress make me look a little fat?" The author will answer truthfully. In the same way, the author's wife will answer as truthfully as the author. The authors believe that this reflects the open and sincere relationship between their spouses. They all want the other side to show the world their best, so they are honest and trust each other.

The author finds that this method is particularly effective in the work. In a recent management innovation conference, he found that love, trust and sincerity have become a buzzword in management.

John Mackey,whole Foods's founder (Yoyo in America's favorite supermarket) always talks about finding "friendship, love, community" at work. Tony Hsieh,zappos's CEO believes that "unity is power". Vineet Nayar,hcl's CEO also advocates "Creating trust."

In the author's own work experience, he found that the combination of love, trust, and sincerity in the use of work, will be very good results. The author's most touching work experience is that his colleagues share with him the work of observing the author in his work, and carefully describe the author's influence on other colleagues. Through this story, the author understands the influence of his behavior on others and begins to pay more attention to his behavior.

With the above example, the author is grateful and begins to try to give sincere and quick feedback to colleagues and family. He found that sincere and quick feedback would have a good effect if there was trust on the ground. He gives an example of a job: the author has a close colleague, Terry, who tries to give Terry a quick, real-life feedback on his work, such as: "Terry, you've been watching me in your speech today, and I feel like I'm being valued, thank you!" Or "Terry, you're 10 minutes late for the meeting today, and I feel like you're not paying much attention to my project." Later, the author found out that Terry was very appreciative of his approach. Terry thanked the authors for their timely feedback, so that she could better take advantage, find shortcomings and improve.

When the author observes the positive feedback from Terry, the author decides to communicate this method to the whole department. As a result, the sector has reached a more realistic, safer and more stable stage, with mutual trust and respect. The authors also found that the behavioral patterns of the department began to change, from the previously passively accepted culture to the now active culture.

Of course, the author thinks that this method is not omnipotent, not every sincere feedback can be effectively exported or accepted. Sincere feedback will face the following problems: feedback is not accepted, feedback is not communicated in the wrong way, feedback is misunderstood and so on. The author believes that if you fail, you should understand why it went wrong, and then have the courage to return it in good faith.

The author concludes by saying: How do you create a working environment full of love, trust, and sincerity?

There is no doubt that the management method of "love, trust and sincerity" elaborated by the author from the perspective of management is worth remembering. A strong group, as described by the author, should be established, whether it be a large department or a small team. After a while, I think from the designer's perspective should be how to think about these three points, naturally think of the project now in charge, the superficial views are as follows:

Love

Designer products are designed for the user. The idea we tried to come up with was to bring a better life to our users. Therefore, the designer should understand the user, loves the user.

For example, now I am responsible for the design of products, mainly the company's open platform, cloud platform products. From the developer to understand the company open platform (open platform site), access to the company's open platform (developer management, application access), using the company's open platform cloud platform resources (cloud hosting, Compass), to the developer works of the display (Application Center site, Application Center mobile products), I should always understand the user and the user value as the only goal, in short, love the user. For example, when doing cloud platform products, the user attaches most importance to product features, product architecture, ease of use, security, and so on, rather than gorgeous UI, comfortable tone. This scene, love users, is to give users a set of the simplest framework, so that users efficiently and successfully complete the task, not to be hindered by our products. Love users, we must always think of the user's appearance, the user's appearance of this product is ambitious, capable, courageous entrepreneurial team, they do not need to sit in front of the computer to see our cloud products of the beautiful UI, they need is the rational use of our cloud products, Help them achieve more user goals or higher business income as soon as possible. This example, love users, is to let the user satisfaction + do not stay.

To sum up, each different product design, the designers love the user's method is not the same.

Trust

This may be a point that is occasionally overlooked. The designer designs the product, hoped that the user likes this product, also should let the user trust this product.

Let's give an example of open platform products. Developers will experience a complex set of processes (relative to the average user's product) when accessing the company's open platform and using various services on the open platform. Most of the time, the process will have key steps that will allow users to face a more serious choice. For example, delete an important file, update an important content block, and so on. When users make these choices, they are confused, worried, and unsure of the outcome of the operation. Of course, the first to have the famous "forgiveness" design, so that users can go back, you can make mistakes. However, to the previous step, we should not let the user error, should give users the absolute trust, so that users do not worry about the operation of the various key operations. Designers in the framework of the time, it should be unified concept of the whole system of message prompts, confirm information and other details to prevent users from making mistakes. More importantly, in the product has not been given to the user, our designers should cooperate with product managers, development, check products, experience products may occur loopholes or tangled parts, to help users experience, reduce the user's annoyance after use.

Summary, if we export products, is to allow users to use the rest assured. This experience is more than a few users, we can win the trust of users.

Sincere

This is perhaps the hardest point. If let me think of some products, I can think of the most beautiful one product, I can think of the simplest of a product, I can think of the most enjoyable one product, but I am very difficult to think of a most sincere product.

I think of an example that may be true to the character: when Baidu search, if the search for sensitive words, the results page Baidu will show "The search results are limited can not fully show" such news. I feel quite sincere.

There are also some problems in the work that are relevant to sincerity. For example, the design of the Application Center, on the one hand, we serve the users, we hope that users can use the Web page happily, to find a fun application; On the one hand, we serve advertisers, hope advertisers can successfully promote their products, attract more users click. All designers know that it is a conflict of interest to support both groups in the process of designing such products. We designers in the grasp of balance, but also should think, what is a sincere design that can be communicated to the ordinary user this message: "We hope you have a good time on this page, but also want you to look at the ads"; and send the message to The Advertiser. "We want you to be satisfied with how your ads are displayed on the page and the results, Also hope that you understand that the user himself wants to see the content may not be advertising.

Summary, design to retain the heart and the original dream, may be able to do sincerity.