Share the use of Google free advertising auction fees to do Taobao customer promotion

Starting from this year's day, Google launched a new auction users free advertising fee activities, the amount of 350 yuan. In other words, now the new registered Google Auction account can be free to get 350 yuan of advertising costs. This is a difficult business opportunity, because Google does not often engage in such activities, and this time Google did not large-scale advertising, the author is also through the subscription of Google Mail accidentally found.

The event is starting from New Year's Day, Google bid new registered users free of charge 350 yuan experience advertising costs. Access to the method is not troublesome, as long as the call Google Free customer service telephone contact service personnel, provide your registered account can easily get 350 yuan advertising costs, and not to dig 1 cents themselves. The activity lasted only 4 weeks, and because it was the Spring Festival, there were not many people who knew about the event and participated. This is also a good business opportunity.

As I published yesterday, "from Taobao Mall renamed Day Cat look Taobao customer marketing strategy", the core idea is to seize the opportunity, do not go to the conventional road, a way to do Taobao customers to promote. What I want to say today is actually still the meaning. As early as a long time ago, I introduced the use of Baidu, Google auction to do Taobao guest method. This method is convenient and fast, basically do not need to work hard to promote, however, because of the need to input costs, and there is a certain risk, whether it can completely back this can not be fully guaranteed, so the use of this way Taobao is not much, most people just exclaiming, or in the wait-and-see

However, the situation is different: Because Google provides 350 yuan of free advertising costs, so use this kind of promotion way to do Taobao customer is equivalent to not need cost, and income is basically certain, just how much difference. For example: usually you invest 350 yuan, if inexperienced, improper operation, only back to this 200 yuan, this is equivalent to your loss of 150 yuan. However, Google Now free to provide 350 yuan advertising fees, even if you only return to this 200 yuan, because it is no business, or equivalent to earn 200 yuan. Even if you do not earn money, but also quite free on a class, after the appropriate investment costs to operate Taobao guest.

As for how to operate it? Just login to Google AdWords homepage, register an account, and then fill out some necessary information, call free support phone, get 350 yuan advertising costs, you can create your own campaign. Use bidding to do Taobao guest, must choose good products, optimize good keywords. Why, and how to do it? Next, we will elaborate on the key points of setting up the bidding advertisement from these two angles.

First of all, must choose the High Commission, the high conversion rate product. Taobao customers and businesses are different, although do not need to supply and provide services, but at the same time the profit is much smaller. And do not talk about the high and low commission of the impact of Taobao's income, Light said conversion rate, is enough to significantly affect income. Because do not make a bid to promote their own or do SEO, even if the conversion rate is not high can also improve the flow of the way to enhance the exposure rate. However, there is a limit to the bidding, each click is to pay the price, so only the choice of high conversion rate of goods to maximize the guarantee of income.

Second, after bidding must carefully set the key words. As we all know, the more obvious the point, the higher the conversion rate of the long tail keyword with the purchase tendency. Only the setting of accurate keywords, in order to save costs under the premise of increasing income. For example, for example, if you want to do the weight loss drug ads, if your keyword set is "left-carnitine", then not only a single click ads more expensive (more competition), but also lower conversion rate. But if the set is "left-carnitine Taobao which brand is the best", advertising costs have come down, and conversion rate can be greatly improved.

Of course, the time, the region these elements also need to be well set up, in order to maximize the conversion rate, thereby increasing income. Here is no longer to repeat. Even with this free 350 yuan to make a lot of money, it is accumulated experience.

Finally, the day Cat Mall (http://www.89948.net/tmall/) wish you a happy Spring festival! This article welcomes reproduced, reproduced please indicate the link, thank you!