Sharing the nine success stories of effective email marketing

Nowadays, more and more enterprises are adopting e-mail marketing methods. If this method is used properly, marketers can immediately establish contact with thousands of potential customers, its cost is much lower than that of mail marketing.

However, the blind Implementation of email marketing poses a huge risk. Users may feel disgusted or even angry with the large number of emails with marketing purposes, they always delete those emails directly or even complain to the mailbox service provider, making a lot of efforts in E-Mail Marketing useless.

If an email is directly deleted as a spam, it will lose the opportunity to deliver it to the customer. Therefore, it is vital to improve the effectiveness of email marketing. The following are the top ten effective tricks that pioneers of email marketing have concluded.

1. Provide more value

Today, users have higher and higher expectations for email communication, and they want more value. Therefore, the first principle is to find new ideas and provide more value than competitors. One of the most important items is not to simply promote sales and persuade customers to buy products, but to strengthen the education of customers. According to why the product is worth buying, we will introduce the specific background and even related products. Although some products may not be the company's main products, however, this will attract more users to register, click related emails, browse online stores, and view related information, thus creating great commercial value.

Statistics show that users generally can only tolerate up to 15 business information emails, including credit card descriptions and the latest information about their children's schools. Therefore, this is a zero-sum game. To seize one of the 15 seats, more value must be delivered.

2. Timely feedback to new users

An enterprise must have a specific email address to receive all user feedback. This requires a person in charge. Even an unregistered user should receive a response because they are potential users and have great value. The weekly feedback may be a few simple figures, but it cannot be taken lightly, because it indicates that they are interested in the product to ask questions or provide feedback, it is very likely that some of them are the most valuable users. users registered 30-60 days before the end of large-scale marketing activities are the most active or effective users. Once they have registered, they need to send an email to express their gratitude and establish a good relationship. Afterwards, based on users' interests, we will provide more relevant content in the email so that they can select your information from dozens or even hundreds of emails received each day, and make a response. It is usually very effective to give some small gifts. For example, to encourage the First Purchase and give a 10% discount, it is effective in 60% cases and is conducive to maintaining a good and healthy relationship with users, and attract them to pay attention to the next offer information.

3. Learn about your registered users

Although this means browsing thousands of email addresses, this kind of effort is really necessary because: First, you will know which mailboxes your users will choose, in this way, we can take some measures to avoid direct deletion of emails as spam, or make them more eye-catching based on different mailbox features. Second, if some people use company mailboxes, you can get a general idea of the industries they are engaged in to provide more targeted services. Third, some obvious spelling mistakes can be corrected. Fourth, you can delete them if any competitor is in the middle.

4. Optimize email content based on mailbox Characteristics

What is the most frequently used mailbox? Gmail, Yahoo, or company email? It is necessary to clearly differentiate and adjust the settings in sequence.

If it is a Gmail mailbox, you should not blindly click to send, but should try to understand some characteristics of Gmail mailbox, so as to adjust the mail title, content color, Font, size, and so on. If it is a company mailbox, it is also very valuable, which will determine the nature of your mail, such as B2B or B2C.

5. subdivide users

Now there are no more marketing methods available for all. You need to segment users who want to deliver information. At present, there are already some sophisticated market segmentation technologies or software (there are many email providers allowing emails to carry Related AnalysisCode), It may be worth trying, but innovation is the most important thing.

You can track customers who have opened product information emails or who have not yet opened product information; you can also track users who have already paid for the order or who have not yet paid; or those who have read the email but haven't purchased it yet, they deserve your research.

There is another market segmentation method for "front-end" analysis, that is, after the user registers for login, ask some questions as appropriate. Generally, users are willing to answer at least four questions, including their mobile phone number or email address, as long as they are not difficult to answer multiple choice questions.

At this time, you can segment the information based on the user's intention. For example, why do users want your product information or enterprise news? Or what does she do with your information? You can even further perform mobile phone or SMS marketing. Various tools make it possible to provide personalized emails to customers, and customers are more willing to accept such information. Online Bookstore amazon won many loyal customers by sending emails to customers who are willing to receive suggestions and making suggestions through their shopping history records.

6. Offer more discounts to major customers

Major customers are the most valuable group among all registered users, so they will enjoy more discounts. They generally offer a 20% discount or a 100 discount for the next shopping. Of course, you will find that occasionally several users may only buy 101 US dollars (on average, these major customers will buy 350 US dollars), but this doesn't matter, first, many major customers do not often use these discounts. If they enjoy the discounts, they usually buy an average of 1000 US dollars.

In addition, based on the characteristics of such customers and the convenient and fast e-mail marketing features, you can provide time-sensitive information. For example, travel company Travelocity keeps sending emails called "online booking" to customers, so that they can provide real-time updated ticket information as needed.

7. Calculate the benefits of each email

Once you know the financial benefits of each email, you can determine whether the email marketing is successful or not. After all, revenue is the first. For example, if each 100 emails are sent, a new registered user is generally generated. If the number is lower than this number, it is necessary to find out what is wrong. This also helps us figure out the number of unregistered users in the mail list we send, so we can remove them and return to the expected benefits.

8. promote one or more items

The recommendation of only one item may be highlighted and further introduced, but it may not be liked by some users. However, the recommendation of multiple products at the same time may also take great risks, for example, people may think that there are too many introductions. Perhaps the best advice is to promote a variety of products for an interesting theme, such as the 10 most wearable items during a beach vacation. In order to achieve the best results, we need to carefully analyze the issues because of human factors. In addition, it is best to introduce the theme based on the different characteristics of the product. If a mobile phone or other mobile device End User specifies a special service, it is necessary to start now. For this group of users, you should use the simplest language to clearly describe your intention and your product. To a large extent, you need to rethink some or all of your email marketing strategies.

9. constantly looking for new registered users

The more registered users you are interested in, the more sales will be generated. This seems like the most understandable truth, isn't it? However, you may not realize that you may not need to use a large amount of marketing budget to find new registered users.

For example, establishing a good relationship with well-known bloggers in the industry, sponsoring a special activity, such as a sports competition or commercial competition, or setting up an online marketing library, the books or the authors of the works are all selected by you. Experience shows that these activities do not cost much, but the results are very good. Someone once spent $500 to sponsor a major online magazine activity and got 3000 new registered users. In addition, when you establish a reputation in the industry, you will find that, whether it is a blog or a magazine, they will first think of you when they need partners for commercial promotions. At this time, the success rate of email marketing will be greatly improved.