[Shi Yuzhu self-Report: my marketing experience]-successful cool people actually have a lot of skills you don't know.

(1) about marketing

It focuses on the brain platinum. First, the real consumer is the child; second, the positioning is the gift; third, the advertisement cannot stop. The world is changing too fast and consumers are not often reminded, so you are easily forgotten.

If it is a marketing company, it is best to take the lead in marketing (online games rely on word of mouth, so Shi Yuzhu does not focus on marketing when doing online games, but on online game R & D). It is best not to rely entirely on advertising companies.

Advertising Strategy, short brands go to TV, and more details use soft texts to go through newspapers and magazines. Pay attention to the time when TV ads are launched. You can first place them intensively, and then choose not to launch them the next day, every week, or every month, most TV stations need to be covered in order to launch the service (the price offered by some local stations is about 3% of the price quoted, but Shi Yuzhu's persuasion strategy is to sign a long-term cooperation contract + make a full payment in advance ).

(2) about diversification

Giants also suffered losses, including 30 health care products launched at a time and shirts and ties produced in the building. In the end, most of them failed, so Shi Yuzhu said that he was not familiar with the investment, and the most important thing was to set up a committee to make a decision (when impressed, Shi Yuzhu wanted to invest in Sina, but he was lost the chance of making a net profit of tens of billions, however, a dozen failed projects were rejected at the same time, so you lost some opportunities, but also avoided some fiasco, so there were gains and losses ).

Shi Yuzhu is a programmer, so he did Hanka and later online games. Although everyone said that he had a great deal of marketing, he actually wrote a lot of original code and found that, he is only a marketing engineer. He is also a powerful product manager. The kind of refinement of online game details is the secret to success.

The investment in Minsheng Bank also follows the principle of not being familiar with investment. Specifically, he can see how Minsheng Bank went up and down, and many people say that he is amazing. In fact, Shi Yuzhu is not an enemy of all kinds, only they know how many times the brain platinum advertisement has changed. This investment bank has invested in China and has invested in investment, so it is a process of accumulating and growing awareness.

(3) Planning

One Plan should be fast. After the online test has accumulated data, the second plan will be conducted, with a high success rate. This is the case for increasing and decreasing the functions of the marketing solution and online game products.

Conclusion:

When you are still imagining that you can fly like Shi Yuzhu, you need to know two points:

(1) Shi Yuzhu is a powerful programmer, marketing guru, and investor.

(2) even if he has the first skill, he will continue to fail.

Therefore, it is a positive solution to strengthen skills + test errors. Every successful person has an unfamiliar skill.

[Shi Yuzhu self-Report: my marketing experience]-successful cool people actually have a lot of skills you don't know.