Shopping promotion Process Design

This is a very interesting shopping promotion case record. We want to launch a cooperation with the third Party website program, the original shopping site is expected to add a promotional "discount serial number", so that customers can enter the third party site email to obtain our discount number, we hope that customers can receive email, You can come to our shopping site to consume and use discount numbers to discount, and complete the consumption action.

The first plan looks like the top half of the picture above, and the process is detailed as follows:

1, the customer enters the email on the third party website

2. Third-party websites obtain authorization from our servers and databases through a set of APIs

3, our server sent with "discount serial number" email to the customer

4. Receive email and discount serial number

5, through the email hyperlinks to enter the home page of our website

6. Browse commodity categories (or switch commodity categories)

7. Browse the Product detail page (or switch the product page)

8, into the shopping cart

9, enter "Discount serial number"

10. Complete the Checkout procedure

At first glance this process is good, but we always feel strange when designing, as if there is somewhere to improve. Before we begin to make improvements, we'll list the places where we feel like there are problems:

1, to manually enter the discount serial number (with paper and pen copy down) or copy the discount number

2, discount serial number situation triggered by too late (after entering the shopping cart), difficult to stimulate shopping desire

3, no way to let users immersed in the "discount context of Discount", will reduce the desire to buy

4, if you want to send the entity discount serial number (such as discount small card), do not know where to landing

With a problem to try to solve, and pondered, we decided to make a new Landing Page to the discount serial number used. The Landing Page contains an input box with input numbers, a button to start shopping, and a gorgeous and beautiful brand introduction. The Landing Page is then attached to the email and sent to the customer. Then let the URL of the Landing page remember the discount number, so that the customer does not have to manually enter the discount number when they arrive at the Landing page;

Once the customer has entered the site through this Landing Page, the customer has entered a set of serial numbers on behalf of the customers. Then let the sequence of numbers and discounts remain in the lower left corner of the screen: make a lovely discount tag to remind customers how to use and discount. The customer will always remember that he still has a discount and hasn't consumed it yet.

In this way, if you want to send the entity discount card, you can attach the card above the Landing Page URL, a brief look at the site introduction, input serial number, and then start shopping!

Therefore, we have collated the process as follows:

1, the customer enters the email on the third party website

2. Third-party websites obtain authorization from our servers and databases through a set of APIs

3, our server sent with "discount serial number" and the URL of the email to the customer

4. Receive email and discount serial number

5, through the email within the hyperlink to enter the discount number Landing Page

6. Browse commodity categories (or switch commodity categories)

7. Browse the Product detail page (or switch the product page)

8, into the shopping cart

9. Complete the Checkout procedure

Of these 5 6 73 steps There are discount scenarios that always remind consumers that the discount situation is also raised from the 9th step to the 5th step, and no need to manually enter the discount number. The coolest thing is that we also offer a combination of reality (discount cards) and virtual (shopping sites), which is really fun!