Sit awhile: Attract users offline O2O consumption through the trip line

Last week, we received a product recommendation: Zuo.com's mobile-end product "Sit Awhile". This is a February 2 online Apple's official App Store Social application, it through the trip line to connect users, discover, share interesting things on the road, and through a number of topics and exchanges to make users become the same line of friendship.

Sit-sit is an innovative product, whether it is a product of logical innovation or UI interaction innovation. Although there have been like the reverse color of the fate of social applications, but the user life trajectory to create a linear social circle of products at home does not seem. And sit the UI design fresh and simple, the interface with the silver-gray tone of Apple, the flow of the use of dotted line punching design, and then with the design of materialized buttons, the overall use to make people feel very comfortable.

A sedentary (including sitting net) founder Wei Zhicheng Paul Wei, a Bachelor of Computer science at the Hong Kong Baptist University and a master of design at the Hong Kong Polytechnic University, 11 years old as a personal webmaster and 17 years old to do Windows Mobile software and forums. 2012, began to concentrate on doing zuo.com. Now Zuo team members developed to 12 people, sitting on the line for 1.5 months, the number of users about 40,000, daily active users 3000, weeks active users more than 1W.

The basic logic of this product is to enter your own travel route (bus, Subway, plane, train, etc.) and the app will automatically find the person on the same line. Users can take photos of the same as a micro-blog to send a line of new, or issue line topics to invite friends to participate, such as from a place, or in the vicinity of Subway line Line 2 to see the film. Of course, you can also see all the users upload the line information, or only to see their own path of the dynamic. In addition, you can manage your own line, view the passengers on each line, or leave a message, comment or chat.

Of course, as just on the line, sitting in the product of the grinding still have some deficiencies, such as some features hidden too deep, you want to complete an operation, you must click four or five times to do. In addition, some of the logic of product details also makes the user feel confused, for example, the main page above the middle of "dynamic" and "on the way", I switched to the "on the Road", unexpectedly out of the street is what activities (such as drama, film, group buying, etc.), and to see my own route on the new, You need to find my line in the upper left corner. Such a small problem and chat system, but in general, not too much impact on the use of experience, may be the product of innovation to cover up some of the shortcomings of the details.

A little sitting is a social application because it releases new things like Microblogs and publishes activities like watercress to see if there are any friends. Paul told Pingwest, sitting in the main solution to the user's two problems, one is to discover, record, share the daily travel on the interesting new and places, and the second is better, more convenient, lower cost ground to find someone to play together. As for the 1th, we are well aware that a sitting is even doing well in this respect, but for the 2nd, we have a major disagreement.

First, according to Paul's analysis, there are five main steps in user-line activity:

A. Find, choose where to go, what to play

B. Travel time and transportation costs on the way to the destination

C. The psychological cost of going to the location (do not know how to go, trouble, go to an unfamiliar place, psychological pressure, etc.)

D. There is no one to go with, who is interested, who is convenient to go with me

E. Price of consumption and play

General consumer-oriented products, such as the public comments, the United States, a good solution to the E this step, but also provides a basic solution. And sit to solve, is a, B, C, D these four steps users face the problem, at the same time the product model is also easy to solve these four problems.

I agree with Paul, but I personally think that a little sitting should be solved by the need to "share new things", at least not doing well enough now, and can do better. When the community atmosphere gradually formed, and then to consider the combination of the O2O model, so that users have the need to meet, than no need to push users up a lot better. So I think Paul has a rush in this area, community products are not simple tools, it requires careful operation.

Paul also believes that most of the users on the app do not have this demand, but they believe that sitting in the personalized "offline activity information" can play a role in the entertainment, giving users the opportunity to try something new. He also said that sitting by "the same line" and "new" function, to achieve the goal of ice breaking between strangers, break the Silence, introduce the topic. and "Offline activity information", is to guide users into the offline function, that is, "meet."

Of course, Paul's judgments are not theoretically wrong, but I think he ignores the logic and prioritization of socializing. Sitting "new" function has not been done, according to the user's use, the future of the product in this respect the possibility of evolution and direction are very many. While sitting on the "offline activity information", the user just started and can not be used quickly, this will become a kind of information interference, but can not be a good guide to the evolution of products.

Paul said that they are also in the ongoing trial process, and will communicate with users, through a large number of user data to verify some product judgments and attempts. Whether it is "new features", or "Offline activity information" function, they are in constant improvement. Since this is a very innovative and interesting product, I am still looking forward to sitting in the future development of this product.