Site Internal optimization 404 error page Design should pay attention to three points

Do the site operation of friends know, due to site upgrades, system changes, virtual host replacement and so on can cause some pages can not be accessed, many friends do not seem to attach great importance to this aspect, always feel unable to visit even Bai. But this for the website SEO internal optimization is a big bogey, in particular, search engine and included pages, if there is no access to the situation, over time, the spider will think you this site is unstable, and unstable, and can not tell why he lost this page, next she should crawl where.

Therefore, the individual feel that the site does not exist, or can not access the situation, you should find out why, restore the existence of the Web page, can not restore the page, it is necessary to set up 404 error pages to the website, told the search engine Spiders: The page has not existed, you can go where, Thus the friendly guide spider to the other pages of the site.

In the 404 error page design, do not hastily design a simple page, or jump directly to the homepage. This is like the original to give a good page to the spider, now casually to a page to deal with, or simply pull directly to the homepage. It's too much for anybody. We must always remember: the search engine as a person to always look at, but also guests, guest.

　The following three points should be noted when designing the 404 error page:

(1) The pattern of 404 pages should be consistent with the website.

If the site has a unified page header file and page bottom file, then 404 pages also have the same header file and the bottom file; If the site does not have a unified head and tail, then it should be on the 404 page on the head plus the site's logo and the name of the site.

In short, in the design style to be unified with the whole associate station, do not let users into the 404 page, do not know where to. Search engine more and more intelligent, but also more and more like the user experience a good site;

(2) displays detailed error information in the most visible place on the 404 page.

When the user entered the 404 page, to the first time to see specific details of the error message, clear and eye-catching prompts the user, the page you visited is no longer exist.

At the same time can be listed on the page several possible reasons for the problem, such as the page has been deleted, you entered the wrong address, the page has been jumped to the new URL address, and so on.

The above two kinds of tips, it is best not to use pictures, use text, this is also a clear way to tell the search engine specific error messages. Both the user experience and the friendliness of the search engine.

(3) Page error message prompts the following to provide users with several site links.

When the user read the error message, they will consider what to do next, this time under the error message for the user to provide home page, site map, important column page links to guide users to other pages. Or you can add a search box inside the site.

Looking at the above three points of attention found, are from the user experience point of view of the design, this is the search engine like the way the design, because the search engine more and more attention to the user Experience page.

This article starts: Qi Ping blog http://i.ceba5.com/post-91.html

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