Six key elements to choose a website keyword

In the process of search engine optimization, it is very important to choose the right keywords. This article will give you a choice of key words six elements.

1, with the company's name and service content naming

Many of the people who do SEO for the enterprise when selecting keywords, are selected with the company's main products related to key words, and forget the company name this key word. You know, for the enterprise, the company name is a brand. When you search for a company name in search engines, it appears that the name of the competitor company, you think what the consequences will be? Corporate Web site in the selection of key words, you can put the company name on the last side of title, the main key words in front of title. Because search engines think the key words in front are bigger than the key words in the back, and often the company name is not very competitive.

2, transposition thinking

Think of yourself as a target customer and consider your customer's search habits. Play with your imagination and think of yourself as the person sitting in front of the search engine, thinking about what keywords you'll type in the search engine input box before you get any information. Try to find friends around and ask them how they usually search for this product.

3, to do as much as possible long tail key words

When choosing a key word, choose the long tail key words as much as possible. Because the purpose of such traffic is relatively strong, but also easier to become a customer.

4. Seasonal Key Words

For some seasonal key words, it is reasonable to analyze exactly what kind of key words people will search for in the season.

5, choose often easy spelling errors and can bring the flow of keywords

such as "Baidu" by a lot of people written "ferry" to search.

6, the choice of keywords to consider geographical location

If your product is for the Fujian region, in the selection of key words, you can precede the key words in Fujian. For example, your website is to do website construction, you can choose Fujian website construction, this not only reduces the competitor, but also makes the goal more accurate.

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