Six ways to hype a website

Special Recommendation: "The Master of Hype"
Http://www.people.com.cn/GB/paper464/13219/1185799.html
If anyone says that the sky can drop pies, no one will believe it, but for the current Chinese Internet, many people believe that anything can fall, because now the internet's "free lunch" abound. From the beginning of the classover to send Apple to Sohu to send "lovely much" ice cream, from 8d8d to send mobile phones to ya bao send cars, from the green channel Free "Jiangnan Tour" to Ctrip's supermodel with the Tour, from a quiz to the investment winners of the Dark Horse quiz, the major sites to attract attention is eight Immortals crossing, recount. Although the purpose of the various award-winning activities is nothing more than propaganda website, attract attention, but all kinds of activities, whether it is the operation or the effect of the activities have a great difference. The author divides them into six categories, which are described separately.
One, grandstanding type
"Wow public" that is to attract attention, "take the Pet" is the purpose of the public, that is to become a favorite object. This type of award-winning activity is the largest number of all activities and the most easily replicated, but also the lowest level. Grandstanding Type award-winning activities numerous, many, it or with ingenuity to win, such as Classover to send Apple, or a huge amount of prizes to attract netizens eyes, such as the treasure to send cars, Chinaren award House. For netizens to participate in such activities as long as there is enthusiasm on the line, do not need too much technology. Because of the simplicity and ease of operation of such activities, it is easier to attract netizens to participate. It is said that in the classover to the Apple activity, a student netizen has got a basket of apples at most. However, the person who participates in this kind of activity generally only registers for the activity, as far as the activity finishes is not necessarily after the website. Therefore, the site of this type of activity, in addition to increasing the visibility of the moment and the amount of registered users with water, the effect will not be as good as publicity. In particular, the second option, due to the inclusion of unfair competition factors, often nothing, easy to attract netizens complained, but it backfired. For example, Chinaren's prize house activities have been violated by the "anti-unfair competition law" and the Industry and Commerce Department ordered to stop, become hit event, this is the organizer unexpected.
Second, long-term fishing type
Long-term fishing is long leash there, which is a method adopted by most forums. The sites hosting this type of activity tend to be lured by some incremental benefits, attracting netizens to their websites for a long time. The most common way to do this type of activity is to score points for netizens, if the investment winner of the first building through the integration system to each post in the Forum Netizen scoring, according to the number of points will be divided into drinkers, guests, VIP and other levels, and different levels of netizens can enjoy the various services provided by the website. This method uses the psychological characteristics of people, the Internet users have long been attracted to their own websites, for the site to create a relatively stable user volume, and will have the same interest in the collection of people together. And for netizens,
The number of scores is not only for the final prizes, more importantly, in the same kind of people who participate in activities to prove their value, to obtain a sense of achievement, which is currently a lot of BBS popular important reasons.