Small black elder brother: Thorough research Taobao sells "second kills Baidu rank" marketing strategy

In the last two months time, a so-called "second kill Baidu ranking technology" Taobao sold on the very hot, in fact, the nature of the project, small heige once in the "in-depth analysis of Baidu's technical shortcomings hidden behind the lucrative lucrative project," the article mentioned, is the use of Baidu on the high weight station on the release of any content, Also has the very high weight the characteristic, in the short time can obtain the very good rank.

The project, in fact, is to take advantage of the recent Sohu Weibo's high weight, targeted to optimize some of the competition is not too strong long tail words, these long tail words in a few minutes to do Baidu home, although the current project has been short-lived, but some people on the project packaging technology and marketing strategy of the very value of research and learning.

First we look at, Taobao sold the best one, in just one months less than time, sold more than 300, pure profit at least 3W or more. (as pictured)

　　

This is the reason why the sale of Taobao shop so hot, small black brother summed up into two words:

Irresistible sales letter + crazy crowd promotion

An irresistible sales letter

Taobao shopkeeper in the packaging of this project, from the following several details of the packaging.

1, the title of the Temptation Party

Write a unique, seductive treasure the title is very important, is to attract users to click the key, we found that the store from four aspects to plan the title of the project.

First: Exert individual brand strength

For example, Luoyang struggle network production, if the individual brand influence is large, in the title of personal name will greatly enhance the credibility of the product, thus effectively improve the conversion rate of products.

Second: The benefits of the product

10 minutes to take the first page of Baidu, which is to describe the benefits of products, we all know the optimization of keywords, generally need a few months, and the product description 10 minutes effective, which greatly saves time, this is the unique selling point of the product, very attractive

Third: Customer Witness

Great acclaim, indicating the customer's evaluation of the product, a more powerful explanation of the true effectiveness of the product.

IV: Gift Giving

Send six good ceremony to further enhance the product's ancillary value.

2. Pictures of attractive baby

Baby picture planning, need exquisite, visual impact effect is good, at the same time the product related information transmission clear.

Project Main Title: 2011SEO Fast Ranking combat

Subtitle (Benefits of the product): Finish Baidu home page ranking in just 1-10 minutes

Limited sales: A large number of successful cases sold only 10 cents a day

Easy to operate: only 20 minutes to start

Contact: Shopkeeper QQ; Xxxxx

3, Brush praise

This baby early is a lot of praise, this is also very important, through the praise of these customers to witness product effectiveness and authenticity. This will completely eliminate some of the users who are worried. As to how to brush praise, in fact, there are related professional services and brush group, we can search Baidu, not in this article discussion scope.

4, Brush volume

Early by brush a lot of trading volume, you can make sales of the illusion of hot, so you can drive more people to snap up products, so as to achieve a virtuous circle.

5. Fare Increase strategy

Each sales of 10, on the increase of 50 yuan, this strategy can effectively encourage users to buy immediately, buy immediately, because the sooner the more affordable.

6. Sales Restriction strategy

Product Description Limit How many sets, from the face of the scarcity of manufacturing products, can make users seize the time to buy, or to miss the opportunity.

7. Perfect after-sale Service

Continuous improvement and upgrade of the course, at the same time provide technical support, there is such a perfect after-sales service, but also increased the value of the product.

8, the value of gift gifts

The purchase of products at the same time to give personal summary of the experience, these tutorials are also super value, in the outside can not buy money, so further enhance the main product ancillary value.

9, the success of the case witness

In the description of the product, the shopkeeper enumerates a lot of customer's successful cases, direct shear Chart Display way, more credibility, a lot of successful cases also further explain the real reliability of the project. So to eliminate the customer purchase project can make money after the doubt.

10, Customer Praise Witness

Hundreds of customers and comments, so that the merchandise with the sales proposition can not be rejected, we all say is really good, of course, how to let the customer actively write high praise is a skill, the owner of the strategy is a gift, only praise after the gift value gifts.

11, 0 Risk Commitment (invalid full refund)

Baby's final 0 risk, invalid refund commitment, so completely eliminate any concerns of customers, greatly improve the conversion rate of goods.

Second, crazy Sea of humanity to promote the operation

The promotion technology is not much, only if the one or two of them to achieve the ultimate is very powerful.

1. Using the platform of Wei Guest

Small black elder brother through analysis found that the owner of almost all the mainstream of the Wei guest platform to publish the task, and the task is completed immediately after the new task, so that almost all webmaster, SEO, Network Marketing, net profit category QQ group can see the ads figure. The use of such a crowd to promote the tactics, the daily continuous bombing, and a number of Granville platform at the same time, this power is still quite strong, of course, to control the good input and benefits.

2, Hot forum Brush ads

Often found in some well-known, popular forum to send the project ads, generally popular in the most popular time to brush ads, was deleted, the next day and then brush, was sealed, the new application and then brush. Such a long period of insistence, the crowd coverage is still quite wide.

3, the use of Taobao customer platform

We found that the shopkeeper did Taobao guest promotion, and the monthly promotion number is quite high, reached more than 70, because the gold is very high to 50%, at the same time the shopkeeper actively contact reselling the store, and they talk about cooperation, their own responsible for technology upgrades and after-sale, as long as the promotion of transactions can gain half of the profit, The General people will choose this way, so many people to help him promote.

　　

We found that the shopkeeper's promotion methods are not many, and each method has almost achieved the ultimate, so we have to promote a new project, as long as the selection of one or two of the most appropriate means of promotion, and then ruthlessly to achieve the ultimate, the power is very powerful.

This article original from the small black elder brother's SEO pioneering base http://bbs.admin2.com