Small public high-frequency home improvement is the strategic vision and market patience

This year, home improvement is very hot, home improvement is also very cold. Hot is the heart, now more and more companies scrambling to participate in the home to install the market exploration, cold is the market, it seems the home improvement market itself has not made positive market feedback. The market ruthless and people are easy to cold, after the wall of the wall after a time of home-made winter, in fact, the home is always in the ice age, but the expectations were too high.

small crowd high-frequency home improvement to take time, Many participants It's not here yet . Shuffle period

The home improvement market is different from the conventional retail market, which is the most complex and special piece of market in all 2C consumer markets. Only in the complex problems of decoration, from design, procurement to construction, from building materials to home, it contains two categories of services and products, there are designers, electricians, carpenters, masons, plumbers, painters and other types of work, involving yellow sand, cement, wood, weak, ceramic tiles, flooring and other basic building materials, as well as door, lamps, chairs, Bed, sliding door, bathroom, cabinets, home appliances, curtains, cabinets, sofas, water purification and other decorative items and daily necessities. The problem of home improvement is so complex and diverse that the people who have been in charge of decorating the house must have had a headache.

Pan-Home decoration market has a small crowd, high total price, ultra-low-frequency particularity, relative to clothing, snacks, department stores, daily Chemicals and other consumption of the mass market, home decoration belongs to the small market of durable goods, only the need for home improvement personnel will pay attention to this market. Home improvement overall expenditure of ultra-high price determines its ultra-low-frequency market attributes, basically a family decoration after 10 years will not have the decoration needs, up to some partial renovation, add objects and other small problems. In turn, small and low-frequency market characteristics also determine the home improvement market needs to maintain a higher gross margin, while the long service chain leads to disorderly development of the market chaos is difficult, and high gross profit and market turmoil, it is the internet company to the traditional industry to achieve "+" point of entry.

However, each industry has its own market cycle, when the Internet + home decoration, cyclical problems become the main obstacle to limit the development of home-improvement. We know that, eating and drinking these services consumption of the shortest market cycle, there is a flow of consumers can live, not immediately shut down or transfer, so the two years of the impact of the service consumption of life is increasingly significant. Clothing, mother and baby, Beauty, daily, 3 C, household appliances, such as covering the daily needs of the retail industry, the cycle after the impact of e-commerce to a lot shorter, and home improvement market because itself is only a small consumer market, the number of users means that the market development cycle is long, so the Internet + home installed market changes in the role of the

Traditional home improvement market, the market demand is small and decentralized, this basic market environment greatly weakened the impact of the Internet +. If the home improvement market is high-frequency mass market, home improvement is already an outbreak of the situation, of course, this is a pseudo-proposition, Internet + to reshape the home improvement market can only rely on the accumulation of time to achieve the goal, and this time may be a bit long. Then the problem comes again, now the concept of home improvement and the market itself, the innovation reaction is very slow, so there will be participants crowded in, the market competition is not only into the crowded state, competitive increasingly fierce and in the short term will not see when the industry reshuffle. Now all the home improvement platform to fight is the strategic vision and patience to the market, to see who can adhere to the market burst period.

The ecological ambitions of Qi Jia: From materials, to employment, to standardization, networking, intelligence

Look at the status quo of an industry, research the situation of the industry leader can be almost a glimpse of it, as the earliest is currently the most well-known home improvement Platform, the development of Qi Jia Net is actually a miniature of the decoration industry. Along with the Internet and home decoration market between the increasing degree of change, Qi Jia Network is also constantly adjusting the strategy, from the early era of e-commerce home e-commerce, to the retail era of home-based, and then to the time of the service era, the home of the final choice of the entire pan-decoration Internet + market Platform for ecological development.

Prior to that, the main way to participate in home improvement market is a deal-based, on the basis of the home building materials to promote e-commerce retail business generated transactions, Qi Jia called Home Improvement 1.0 model. After a period of time to try to find, pure through the network traffic matchmaking is only the internet era of play, and the Internet + time requirements and traditional business has a deeper integration, Home Improvement 1.0 Mode does not go deep into the whole service process, so the network began to make strategic adjustment, try to start from the first decoration design and find construction team link, and according to this development logic began to quickly integrate the traditional home improvement construction team. As a result, the home improvement of the model of the real change, before only the management of the "material" problem, and then need to solve the "labor" problem.

At the same time involved in materials business and employment business, in fact, "home building materials Retail" and "decoration service construction" combination of packaging to do, which is also the basic model of the existing decoration, the model framework, most of the home improvement companies are this mode, so the next spell is the details of the control and strategic vision to do in advance preparation. Qi Jia has been in the design, construction, materials, such as three dimensions of standardization, networking, intelligent upgrade and transformation, to fully integrate the home improvement industry chain to provide users with a full range of solutions, in addition to strategic investment in the Seagull bathroom, Bojosen and other companies, through the capital way to enhance the market competitiveness of local business. QI Home Network To install the mind is through the integration of industrial chain of competition means to the revolutionary traditional home improvement market, so that traditional home decoration company did not eat, this is a typical Internet competition means.

It is not easy to integrate labor and materials, and it is necessary to take into account the interests of many Parties. In the design aspect, Qi Jia system set standard function module, space module, storage module, intelligent module and other categories, select Designers in the standard process of creative play, the design results will be made by VR technology model presented to the user selection; construction, select all over the construction team cooperation, At the same time, the construction process is organized into 480 standard processes and developed into an ERP system, and the homeowner can manage each node and construction progress through the supervision and remote management. In the material, the use of f2c mode around the middleman, home directly from the manufacturers to purchase and responsible for distribution, Reduce the overall purchasing cost of the owner's materials. The official home furnishing solution is defined as 2.0.

The timing of home improvement is not yet mature, brand sedimentation and User Awareness are still Time Required

Home improvement is a slow-heat market, but it needs to do the layout of the early, Qi home is basically completed the pre-preparatory work, the scattered decoration services comprehensive integration, but users to align the service awareness of the family still need time. In the past, home decoration belongs to the decentralized, fragmented service, selling building materials to earn building materials, construction costs, construction cost, sell building materials and do the construction of hooking together also have to each other grey income, although this sub-model has been criticized, but when the user began to decorate the time always think oneself to find construction team, To buy their own building materials can be more cost-saving, but time-consuming and easy to be slaughtered.

The idea of the overall solution of home improvement plan is theoretically better than the previous decoration services, in the first part of the renovation design for homeowners to provide value-added services, and in the material procurement process to remove middlemen can save money for homeowners, in the decoration construction environment with a standardized visual way to help homeowners supervise construction quality. Ideas are good, but to change the user's consciousness is the most difficult, and to gain user trust also need time to accumulate, put big effect slow is the most embarrassing to ask, brand sedimentation and user awareness need time to accumulate, Ikea is after years of high-quality service only today's reputation and reputation, And Qi Jia's Home Improvement 2.0 is from September this year only to go online, want to be effective at least also wait until mid 16 to have more decoration service case come out later can see after all user recognized.

Home-based industry is not urgent, urgent also useless, this is a slow-working deliberately market, now seems to be spelled who shout, the actual is to spell who is more fully prepared, who is more patient to the market, the so-called model innovation of the home improvement companies are required to market inspection before they will know whether the user can pay for this, Next year, the home improvement will appear a round of industry reshuffle, which is better, who was born who died soon will meet.

Wen/Wang Liyang technology do not spit fast

Small public high-frequency home improvement is the strategic vision and market patience