Smart Network Cheng: User experience determines the future of the site

"Managing a website is managing a brand. As the user experience and satisfaction increases, so does the so-called stickiness. The website can be developed quickly. "In the recently held China industry website Annual meeting and the Hundred Summit," said Cheng, general manager of Gaoming Network China.

According to a survey by the smart network of about 2000 users, when a Web site responds very slowly, 50% of users choose to go to their competitor's website. And the appearance of this situation, mainly e-commerce users.

In addition, the purchase process of E-commerce sites can also affect the user experience. If the process of buying a product fails more than three times, 94% of users will give up the site forever, Cheng said.

He further explained that when users have a bad experience on the site, nearly 50% users will tell more than 5 friends or co-workers, and perhaps the person will spread it. Therefore, "we can say that the user experience good is a double-edged sword, you can use it to pull the user over, it is possible because it lost users."