So easy! 7 Instant EDM Conversion methods

Just like the ultimate goal of the arrow is Target bull's eye, mail marketing applications are also various purposes, but you have all kinds of marketing transformation has been achieved? Most e-mail marketers may answer: Yes, almost, too hard. In any case, marketing transformation studies from Webpower, the world's leading intelligent Marketing services agency, show that several of the following simple techniques are very effective in facilitating mail conversion.

1."click here" command. after users have read your email, this is the simplest and most straightforward way to help you motivate users to do what you want them to do. Webpower found that many of the sales leads are lost in the "click" and "Landing" link, when the user arrives at a sign-in page that has no identity with the message, the user may become confused. Make sure that the user clicks into the landing page and mails to keep certain associations and similar styles.

2. other clickable links. Curiosity and interest drive people to click anywhere, so make sure to provide your email subscribers with links to specific landing pages. Over the age of 25, more than 25 linked email clicks increased by 29%.

3. give them your phone number. If you most want to respond to users over the phone, place your customer support or call center phone number in the prominent location of your email. Rather than clicking on a link, some people prefer a more interpersonal communication. In addition, according to the different products, provide the corresponding telephone recording, for busy hotline, the user to learn some additional information.

4. mobile phone. Many users read your email from mobile phones and mobile devices, so your email is also easy for users to read and respond to in a timely manner. According to movable Ink's report, the behavior of browsing messages through the PC continues to decrease, while the use of tablets continues to grow, with 66% of messages viewed via mobile devices such as smartphones (47.2%) or tablets (18.5%), while Webpower China's mail marketing report for the first half of 2014 also showed that more and more domestic users were checking and reading mail through mobile terminals.

5. e-mail contact. in your email, don't just insert a link to the landing page. Messages are long-lasting, and many e-mail users often archive e-mails that they are interested in or will be useful in the future, so that, especially when the product service in an archived e-mail has expired, the user can successfully convert through an email address included in the email. In order to avoid the need for users in the future when they can not contact you, loss of sales opportunities.

6. "Browse" and "not read". Webpower in the study of the user's e-mail reading behavior, most people look at the message information instead of reading it individually. So you have to focus on the most important things. Use formatting to attract your users, such as a callout box or an action button in an eye-catching position, preferably at the top of the message.

7. Test your variables. measure the entire "channel" by analyzing the variable test and the message effect tracking report. For example, different headings may result in higher opening rates, or lower CTR; message body content may result in higher click-to-open rates, higher forwarding rates, and different social button locations have an impact on mail forwarding sharing; different groups of people on the same content of the message may have a significant difference in the effect of the response; Call button color and size, It can also lead to a rise or fall in conversion rates and so on. Test and track everything, from beginning to end, and make improvements.

So easy! 7 Instant EDM Conversion methods