Software Sales: how to perform on-site demonstrations (I) Establish a demo mentality and prepare the demo environment and check the equipment

1. Establish a demo mentality:
As a presenter, you must have a peaceful, confident, and positive attitude. I believe that I can be successful and recognized by users.
A good demonstration mentality antenna is positioned on its own, attaches importance to and dares to challenge its opponents, and plays its role on the scene.
In a good demo mentality, the presenter will not be impatient. When they come up, they will attack the opponent and expect to beat others with a single stick to deal with the customer;
In a good demo mentality, the presenter will not be afraid of false positives if he sees strong players. If he sees weak opponents, he will despise them. If he sees weak players, he will be more powerful. He will be brave enough to face pressure and challenges, and be normal or even extraordinary;
In a good demo mentality, the presenter will not experience any setbacks during the demonstration process, and will be prepared for repeated exchanges, this repeated communication is a manifestation of the customer's interest in you;
In a good demo mentality, the presenter will not be too confident in the routines and functions carefully prepared by him. He will use a peaceful tone and passion for career execution to infect users and impress users, let customers believe that we are a group of people who want to do things, are willing to do things, and will do things. During demonstration, do not make a high profile, regardless of whether the score is lost or not, and those who have no goods like to show off;
In a good demo mentality, the presenter will not be nervous when encountering equipment and software operation accidents during the demonstration process. When the presenter is nervous, they will be told a joke. Even if a very serious low-level software error occurs, you may not be in a hurry to start again. You do not need to make too many unnecessary explanations. You must make explanations in a humorous manner. Infect users with your own calm and calm, build your trust in yourself and your confidence in the company.
Based on personal experience, a good mentality is often used by the presenter to demonstrate how many people can compete with their own companies, their teams, their products, and their abilities, do not use people who do not agree with the company or who are skeptical about the product for demonstration. The ability to combat interference and attacks during the demonstration process is often poor.
It is difficult for many people to overcome a fear Mentality During the first demonstration or the first demonstration. There are many psychological causes, but the more fear they think, the more fear they think, and the less they have started to talk about it, I collapsed first.
The most effective way for fear is to divert attention and positive psychological cues. Focus on the demonstration content rather than others' comments on your demonstration quality, and constantly remind yourself that it is better than your opponent.
There are some standard relaxation methods available for you:
Try it in the mirror and imagine you are your audience.
If possible, give a try at the actual speech venue.
Make sure that you can always clearly see your notes or text entries, so that you can see what to say next even if you forget your words.
Take a deep breath and smile.

2. Prepare the demo environment and check the device
The following points can be taken into consideration before preparing the environment:
Logistics: Who gave the speech to the organizer? (Learn more)
How to arrange transportation? (Plan and check travel arrangements)
Venue: What is the venue size and shape? (Obtain a floor plan from the organizer)
Which devices are available? (Find out what device you want to use and avoid using unfamiliar devices)
Time Table: who spoke before you? (Check whether you have the chance to hear them speak)
Who will introduce you to the audience? (Make sure to give a brief introduction to the introducer in advance)
On-site inspection: Before the demonstration, it is best to go to the demonstration site to check and debug the equipment in advance.
Generally, you should pay attention to the following steps to check the site size, seat distribution, and brightness. In this way, you can determine the orientation and projection orientation of the site during your demonstration.
If there is a sound amplifier system, test it in advance to determine the pronunciation size.
Test whether the projection system and network connections are normal, whether the power switch is available, and whether the line length is sufficient. If any problem exists, resolve the problem in advance.
If you have equipment that you are not familiar with at the site, try not to use it during demonstration, or ask someone to adjust it in advance.
Whether there is sufficient light in the speech location, which can be easily seen by others without sight blocking. Adjust the seat distribution if necessary to facilitate demonstration.
If there is a large report demonstration with important leaders and experts, pay attention to the following aspects:
Set VIP seats and badges for leaders and experts;
Set greeting cards and slogans inside and outside the demonstration venue;
Deploy flowers and other ornaments on the presentation desk to reflect the professional and grand;
Place drinks and related information in advance in the main seat, and pay attention to the word alignment between the left and right sides of the beverage emissions.