Sohu "Face to Face" adjustment layout "search Wagon" speed

Recently the domestic well-known portal Sohu (Enterprise Library Forum), the new version of the first home finally lifted the veil, confirmed the industry on its home page layout will be adjusted rumors. "Beauty" After the Sohu home page not only in the screen display width, font and so on, but also in the layout of the adjustment. Sogou search across the entire page, in the new version of the first screen and the end of the page has a large number of promotional positions. Industry insiders believe that this is the Sogou in the Sohu matrix strategic position to enhance the important signal. The search business will become Sohu after the new focus of the trend has been very clear, Sogou market business value will have a more significant increase.

　　Strategic transformation "Search wagon" speed-up

Sohu New Home Content layout adjustment once published, can not help but let people Lenovo (Enterprise Library Forum) to Zhang's "troika" theory. As early as the beginning of this year, Sohu 10 anniversary celebration, Zhang Chaoyang has publicly expected, "this year Sohu will form ads, games, search three business with the same posture." And with the only Olympic portal identity consolidation, Tianlong Eight, such as online games are recognized by the market, Sohu brand advertising and network game two business has handed in a beautiful report card, the remaining search business when exerting force has been for outside attention. Now, Sogou in the new home "weight" significantly increased, the industry believes that this is the "search wagon" important signal: Charles Zhang has been in always horse.

In fact, the search strategy has always been a very core Sohu strategy, Sogou search business core position has not wavered. This is not only because a decade ago Sohu was the first Internet company to do the search, more importantly, the future of the business is tempting business prospects. Internet data show that the search advertising industry in the next five years will maintain a composite growth rate of 46%, search advertising accounted for the proportion of Internet advertising will continue to improve. Market size will reach 13.3 billion yuan in 2011. The huge market space, coupled with the vagaries of the search industry, has made it public this year that "it is hoped that the search will be a third growth engine in 2009". Its determination of the competitive search market and the confidence of Sogou market prospect is revealed.

It is understood that in the "technology-driven, product-oriented" concept, Sohu has been in technology and product development on its heavy investment. And after several years of small and medium-sized market fire, now Sogou has accumulated a small market support. For example, Sogou Pinyin input method has attracted a lot of new users, but in commercial products rely on "good housekeeper" quality service, but also has a stable SME customer base. It can be said that before the homepage revision, Sogou has also been ready to prepare.

　　Smart circumstance Sogou Market price bullish

"Sohu during the Olympic period of traffic is expected to reach 6 times times growth." "Sogou Market Department of Frozen women in the market," said the reporter, now in the new Sohu home on the expansion of Sogou map, it is like to speed up the market footsteps of Sogou the most favorable Dongfeng. On the eve of the Olympic Games, in the most prominent position, expand Sogou Search the entrance, the use of Sohu Olympic popularity to drive Sogou popularity growth is undoubtedly very obvious.

"The diversity of Olympic search needs and the good user search experience that Sogou can bring with many years of technology accumulation will help the idea eventually become reality." "The frozen woman said. For example, in Sohu access to all kinds of information related to the Olympic Games netizens, at any time may produce different needs such as basic necessities, need search engines to solve. And the nearest set up the search box obvious Sogou, in the fastest speed to help users to switch to search engines, to enhance the experience of netizens, but also will help sogou popularity of the flow of further promotion.

The industry generally believe that the Olympic Games is not only the opportunity for Sohu Development, will also become sogou to accelerate technology to market transformation of an important opportunity. The expansion of Sohu home page, will help Sogou to cultivate a larger user market, increase user viscosity. Popularity means eyeballs, and the rise in user sentiment will undoubtedly attract more corporate advertisers ' eyeballs. With Sohu This Olympic fire burned the popularity of the Sogou, I believe that whether it is to the corporate advertisers, or to Charles Zhang's own, Sogou's business returns will be more impressive.