Some blood and blood lessons of managing local port

Since 2005, the Internet has begun to surge in the "local portal" trend. Many individual stationmaster is driven by the bright foreground, kill to the industry in succession.

In the second half of 2005, after the online spread of the "Ningbo City Network" version and the number of genuine comparison, resolutely chose to upgrade the service of the digital people.

Operating for two years, summed up the following blood and tears lesson:

1, if you are a personal webmaster, if you are a county, then very suitable for the operation of local port.

Analysis: Cities above, the version of the Ningbo Metropolitan network has been flooded, a city will emerge more than 10 "Ningbo", the number of old Li just sell procedures, a city also appeared several genuine digital people. You'll be miserable.

Second, cities above the city, local netcom, telecommunications operating the "hotline" type of Web site, there is a very strong vitality of the congenital, this is your strong opponents; If you develop almost, the local newspaper, TV station of the website to mention the shooting came in.

The most famous example, the Big Hangzhou website, the model of the year leading the country, countless personal webmaster want to copy its mode and not. The company invested a lot, but also developed a good, but then the local newspaper to kill into the market, the 19 floor forum defeated the big Hangzhou.

In my city, the local portal of the TV station has developed very well by the Government, and the newspaper has invested more than 3 million this year to build a local portal. Because we all see this model, and Sina and other large portals competition, but only to do the local portal.

My feeling, a word: miserable!

2, don't all-inclusive

I am in the city, there is a webmaster, since 99 to stand up, to adhere to localization, the Internet on all sorts of trends again Lively, His Excellency the slightest unmoved. After several years of insistence, has become the local most authoritative portal, no one can and, even the television station, the newspaper site is still with him almost.

But he is the most proficient on a website: real Estate Network.

And I, the number of people of each channel are retained, but also added some pictures, music, games, etc., can not find the characteristics.

Now regret dead, is ready to throw away the number of people, specifically to create a local area of a site. --Just do the same, it's OK. All-Inclusive, the same can not be done well.

3, do not what hot to do what

The point of view is the same, the first set to do a certain field, and then adhere to do. Those hot, are immature, are in the hype. Like web2.0, fried so hot, how many real money? The more you shout, the more it is just to attract the attention of others. Like now, the other people also encouraged me to open a channel, I firmly refused.

4, must be hype

This aspect I also can, I have planned to organize a few netizens to collect money, the result got even CCTV to interview two times. However, failed to seize the opportunity to optimize the site, the loss of opportunity. Why? Because there is no strength!

Therefore, if it is an individual, it is simply not suitable for local port. I am in some construction stations forum, now also see people all day to find the source code.

I hereby advise you: If you do not have at least 20.3 million yuan of input, and in the prefecture-level cities, do not want to do local port.

To do the port, at present only in the competition is not fierce county level can also be, you have to ask for an art, a program, an editor, not less than 5 salesman, the total investment is not less than 100,000 yuan.

If it works properly, it will be possible to recoup the investment within two years.