Some introductions on evaluating the merits and demerits of a propaganda film

Audio-visual rate, which is the percentage of the number (or number of households) receiving a particular television programme or broadcast.
Mao Commentary, Mao commentary, also known as the point of hair, total audio-visual rate, refers to the film and television advertising through the media to obtain the overall effect. Is the total number of film and television advertising reach the proportion of the sum.
Depending on audience exposure, the total number of people (households) who listen to or watch a certain media or media-specific program during a given period is, in fact, the absolute value of Mao commentary.
Arrival rate, the arrival rate is expressed in a certain period of time, different people or home Beijing propaganda film production companies to contact a media broadcasting of the ratio of film and television advertising, the percentage can be expressed.
Frequency of exposure, the frequency of exposure refers to the average number of times each person (or household) receives the same film and television advertising information for a certain period of time.
The cost per thousand is the average cost to the 1000 people (or households) of the television advertising information.
Effective arrival rate, also known as effective exposure frequency, refers to the frequency of exposure to a particular film and television advertising, how many media audiences know the film advertising information and understand its content.
The above is the corporate propaganda film company in the evaluation of a promotional film on the merits of some of the introduction, we look together, I hope to help you.

Some introductions on evaluating the merits and demerits of a propaganda film