Some things to consider in interactive design

As designers, we always want our users to have a better experience, try to make them like our website, application and launch interface. The prototype of the design is to be refined and appraised again and again, do you want to design it so that the user can accept it? The user will follow our intent to operate? We need to keep the assumptions and validation, constantly optimize our design, so we need to consider some aspects:

　1, analysis of product requirements

In the implementation of a new product design, first with the product manager to communicate, clear understanding of the needs of the positioning. Have encountered such a problem at work, product Manager will be required to the design staff, and then the designers in accordance with the requirements of the document, direct functional design, product managers to review the prototype, and found that the product is completely different from their own planning, between the two, designers and product managers lack of communication and negotiation, the product needs to understand different; Therefore, the design staff before the design to carry out the preliminary requirements analysis:

　2, product user experience design to target specific user groups

The existence of a product, there must be a certain market, there will be a group of users need to use it. For the user's behavior characteristics are different, as designers need to study the product target group from the point to face, to find the user's characteristics of the main features of the product in the form of a Web page display.

Analyze your users ' groups as follows: Analyze some user's age, education, knowledge level, rational sensibility ingredient, sex, family background, personal growth environment, the depth of the industry entering, the client brand, operating system, browser and its version, operation habits, consumption ability, personal likes and dislikes, region, visit time, Stay time, stay page, operation language and other information because of different requirements to design, thoroughly understand your users for their design prototype:

　　3, understand your product--planning page layout

1. A page overall information should not be too much, provided to the user to identify the block is best not to exceed this number 5-9

Too much scope. (7±2 principle, "because the human brain has limited ability to process information, it divides complex information into blocks and small units.") According to George A Miller's study, human short-term memory can only remember 5-9 things at a time. ”)

2. This page needs to complete the main function, placed in the main body position of the page. Other functions must be placed in the second position.

3. Do not allow the necessary, but not required functions, because of their own interests, the need to forcibly seize the main position, so that people affect the most familiar, most commonly used functions.

The layout Way of the website page, the display way directly affects the convenience of the user using the website. A reasonable layout allows users to quickly discover core content and services while browsing the site. If the layout is unreasonable, the user needs to think about how to get the information from the page and filter the main services from the page content. In this process, users usually scan to capture the information useful to users, they will not spend too much time to stay on the page, will choose to leave the page, or even later will not visit the site. Therefore, the focus of the page layout is to embody the core content and service of the website operation, and display the core service in the key position for the user to browse in the shortest time. The user captures this new information and then makes a decision about whether to do a deep browsing use of the site.

　　4, a good product experience consists of a lot of details

Bad experience will make the user a little bit lost, good product experience, will retain the user to create value, in the design of the time we will be more users to consider, ask yourself whether it can, whether can do better ....

　　4.1 Guide The user's view--application of Gutenberg Fort Chart

Once the user enters the page, whether they are intentionally entered or inadvertently entered the page, people browsing the page or layout, the line of sight tends to be from the upper left to the lower right corner, as if the layout design of the page has some kind of natural gravity. Because people are usually from the left to the right, from the top down to read, over time the line of sight will naturally move along this path, so we design the content module in accordance with such lines of sight guidance; Gutenberg security icon Simple familiar with this reading trajectory rules, such as:

The upper-right and lower-left corners are visual blind spots, as shown in the picture. Therefore, the use of diagonal balance is usually a good design to consider the factors, because the designers adhere to the user's habitual eye movement rules.

　　4.2 Use color to attract users ' attention

Color can draw attention to a particular element, especially when the color of an element contrasts with the other. In terms of relative consistency, humans are more sensitive to differences between objects. So adding some color to the page can be very effective in directing the viewer's vision to where we want them to see it. Such as:

　　4.3 Friendly interactive text

The use of text in the site is essential, friendly text can induce users, bring the conversion rate of the site.

Have a human face

Product design is endowed with a variety of personality traits, so the design is also humane. Text and design elements are friendly, clever and intelligent, not boring, old-fashioned or arrogant. The text of the product can be used to talk directly to the user and provide practical, informal assistance, just like any person answering a neighbor's question. When users are bothered to find important information on their site, the site needs to give positive feedback and help guide it. The user Experience team will find the best balance in the time available for each product. iterations, innovations, and improvements are then iterated.

Worthy of trust

A good design can deeply win the trust of the user. Starting with basic design, for example, the interface ensures efficient and professional, easy to undo, advertising is clearly identified, terminology is consistent, and users are pleasantly surprised rather than surprised. Products warn users when they are in danger, such as unsafe links.

Article source: Leaves of the blog