Some thoughts on the external chain of micro-blog

Baidu sometimes can find micro-blog contains a Web site, then Weibo is not the outside chain?

Through the search engine we Baidu recent hot Micro bo (Large), you will find their content, Baidu will be included. So what kind of microblogging Baidu will be included in the test, Tencent Micro-blog home will be collected, and Sina Weibo will only be included in large micro-blog. So when you have a website in the micro-blog information, then find a link, you will find that there is such an outside chain.

Since can be included, then the role of micro-bo outside the chain?

In fact, micro-blogging operations and the operation of a Web site is a truth, the role of the external chain of Weibo is entirely dependent on how you use micro-blog. If, you just add site information to your profile. So, this is just a very common outside chain, with a completely unknown site left a link is no different. If you run micro blogs carefully, Weibo will be a huge external link.

First look at the search engine is how to calculate the page value

① a page's browsing volume.

② user stay time.

③ the number of times a page is shared

④ the number of times a page is top

⑤ the richer the content of a page

⑥ a page comment interaction

The content may be more than that, but in a nutshell, the more users help, the more valuable your site will be. So how does Weibo work with such an outside chain?

First, micro-BO carefully manage their own formation of a huge fixed user groups, publishing positioning in the Web services information, such continued promotion of information on the site, leaving the URL link, very easy to obtain from the non-search engine generated PV. Of course, the premise is meticulous management, with a fixed, located in the website service user groups.

Second, provide web site information to those who need it-use the search function. Search for relevant keywords on Weibo, and then have DMS to inform the demand person or direct comments on the information. Information exchange is also published to provide information on the Web site, directly to the website.

Third, stick with the fan interaction, the fans focus on you because you have the information he needs. Pay attention to Taobao, you may want to know the latest new products Taobao, pay attention to Kai-fu Lee, you may want to get chicken soup, focus on webmaster network, you may want to get information on the establishment of the site to share knowledge. So as a certain kind of information dissemination, should insist on the fans to mention the relevant information or problems should be timely response.

Here's a special reminder for three points

1. Micro Bo as a chain with micro-blog operation is very close, the content of Wang fan for the king of both very important, always pay attention to training.

2. Weibo as a chain, since it is through micro-blog to promote the site, then, when the release of information do not forget their original intention, do not completely independent of the site to do micro-blog.

3. Micro-Bo as a chain, but also to prevent "junk outside the chain", that is, the release of a brush screen or can not meet the user community to provide valuable information.

Micro-Bo Outside the chain is also a very good choice, hard webmaster must have harvested!

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