Some views on the off-season of foreign trade

August just passed, for foreign trade people, that is the so-called "off-season" has passed, because not until 7 August, a lot of foreign buyers will go on vacation, resulting in a lot of orders to be suspended. Many foreign trade friends now exaggerate the impact of the holiday on business, many of the adverse reactions are attributed to this, but I think, in fact, 7 August is not as terrible as we imagined.

Many people have a misunderstanding of the off-season understanding

1, Time: 6, 7, 83 months is a European holiday, not the world's holidays, not everyone in the world is as leisurely as the European people. And Europe's big companies must be rested, not a group holiday, everyone rest a 2-3 weeks later will return to work.

2, Products: Like in the winter to eat hot pot, summer drink soda, not all products one to 7 August is the low season. such as the summer products such as outdoor furniture, outdoor supplies, garden supplies, beach supplies, etc. have begun to enter the off-season, but some of the mechanical, some small appliances and other products, its own sales do not exist in the off-season, and some time some home appliances will sell more prosperous. Not to mention some Christmas gifts products, 7, August, but is the busiest time, because customers in the constant demand, reserve Christmas gifts. Therefore, it is very important to examine your own products, especially trading companies, to adjust the purchasing structure according to football in different seasons.

3, mentality: personal feeling of this is the most important. People will always receive the influence of outside speech, if the ear is always someone talking about how the business is weak, their mentality will certainly follow. So I think it is the best policy to keep a positive attitude and try to find a solution.

Give you a few tips

1, maintenance of old customers: in the off-season, you can experience the precious of old customers, especially the purchase of rich varieties of old customers, in this period of time to ask their needs, certainly more than the dry other harvest.

2, the training of new customers: 7 August is actually a buyer over there is more idle time, this is nothing bad, at least he has time to talk with you about cooperation, if you are busy shipping, you can find the opportunity to communicate.

3, multi-development Several countries: there are many countries do not put high temperature fake, and in the southern hemisphere, such as Brazil, Chile, South Africa, Australia, people are bored in the office in the winter.

Of course, the foreign trade people's off-season strategy will not be so simple, this article also just want to give you a wake up. But it can be sure that the world is so big, so many products, the market at any time you have a share, as long as you are willing to explore.

Some views on the off-season of foreign trade