Song Libo: Talk about the operator's mobile phone software marketplace and application Factory (for operators and mobile phone developers, see it)

(China Telecom)(China Mobile)

Since I participated in the China Mobile Application Mall (mobile market) release (2009.8.17) and the first Developer Conference of China Telecom Tianyi application Factory (2009.12.16, I can already feel the intense heartbeat in the 3G age of a carrier's competition for customers, developers, CP, and AP, talking about tension not only quickly talks about the speed of collaboration between operators from top to bottom from the top-level, research institutes, operation centers, and other departments, but also spans the Internet from the traditional telecom industry, operators that directly access the mobile Internet talk about the services they are not good at on the Forum. The reason is simple: freezing is not a day's cold, and operators need to change their cold image in front of developers, it takes a long time to warm up. operators need to lead grass-roots developers to discuss gold and silver fragments on the mobile Internet, it is up to developers to acknowledge that you have the ability to create an imode-like business model like the Japanese company NTT DoCoMo on the mobile Internet, so that everyone will think that you are actually doing something, instead of labeling and labeling for the purpose of strategic competition in the field of mobile Internet;

The speeches made by the leaders of the operators and the project owners during the Forum show that the operator's posture is being lowered, and they hope to use their huge number of mobile phone users and open capability resources, the desire and sincerity for achieving the goal of win-win cooperation. In fact, developers who participate in the event have raised the same question: "To what extent your XXX is open, and when it can be fulfilled ", the operator replied in a unified manner: "Thank you for your question. After a very professional question is answered, You can consult our technical director. We have placed your question on the agenda, I believe that we will not be disappointed in the near future. ": as a mobile phone developer, I will describe the differentiated understanding of the concepts proposed by the operator to us:

Operator: Provides developers with a platform that includes one-stop services from development (including training), testing (software porting, mobile phone model adaptation), promotion, sales, billing, and customer service.Role: Platform service provider

Developer: You only need to check the requirements of an application, you can register an account on the platform website, and then follow the process to enjoy the Platform service.Role: Application Software Provider (including application requirement proposal and software development)

 

You cannot solve the problem of development by the carrierWe know that at present, brew, kjava, unijava, Symbian, iPhone, gphone, ophone, WinCE, winmobile, and MTK are numerous mobile phone platforms, and your learning costs for development are quite high, from learning how to use sdks and APIs to developing products, you will find that the most depressing thing is not just to encapsulate your own UI on different mobile platforms, in addition, the use of some threads varies greatly from platform to platform, which is a pain for Product Version Management and Product function module reuse, in addition, according to my experience in interviewing mobile phone developers, I found that mobile phone development has already been subdivided into the degree of Mobile Phone Software transplant engineers. Sometimes I am worried that they can find the next company successfully.

You cannot solve the problem of testing by the carrier., (For China Telecom's Tianyi space) You cannot provide developers with all their mobile phone models for testing, so that developers can easily throw their applications tested from the simulator to the platform's testing process, wait for testing reports from mobile phone testers with peace of mind, and cannot provide free virtual host services for their mobile app, developers can have a transfer station for Business Information computing and data analysis and processing between their own applications and the traditional internet.

Promotion, sales, billing, and customer serviceIf the operator solves the problem, this is the olive branch that attracts developers. These four links are what developers are not good at. Although the development and testing problems are a kind of pain, after all, they will become a kind of accumulation of technical wealth, the only way to make developers feel painful and happy is to make them more profitable, so that they can live a normal life (if you are interested in seeing a joke about a programmer's visit to the silver store ).

But when it comes to promotion, I do not agree with the promotion method of the current operator: using the mobile app marketplace website as the main promotion channel for mobile app consumers; this method sorts the display locations of application software based on the number of software downloads installed in the mobile app marketplace. It is similar to the promotion methods of posts in traditional community forums, and there is no innovative thinking. Here I provide an innovative mobile app promotion and download method to all Chinese operators:

Traditional mobile app downloading methods include sending and downloading text messages to receive mobile app download URLs and uploading PC apps to mobile phones via USB, the premise of these two methods is that you have browsed the mobile app introduction page, how can we see that it depends only on the promotion mechanism of the mobile app marketplace of the operator and the promotion capability of developers on other websites.

Method: The carrier provides the recommendation download hotline (assumed as "5151") for the mobile app marketplace. A consumer who wants to download the mobile phone map can call 5151 to ask customer service personnel for the application software requirements, the customer service then recommends three mobile phone map software and sends the software introduction and text message to the consumer's mobile phone. As a result, 5151 serves as the search engine of the consumer's mobile phone software application, in the same way, 5151 serves as a promotion means for developers to use mobile apps.

Finally, let's talk about what operators and developers ignore behind Role Positioning,That is, operators allow developers to "Acquiesce" to act as product designers.I can design the software according to my own ideas. In fact, you find that when your software is launched in the software marketplace, there will be more than N homogeneous software in the meeting, in addition, no matter from the development, adaptation, promotion of some of the initial scale of software companies are more competitive than you personally, your creativity in the software mall is just a flash of a flash, just pay a "seat grab fee, when you see that people are making a lot of money using your ideas, you can see what I have said before,"Creativity is not worth the money on the Internet, products are not worth the money, and the most valuable is the services provided under the Division of ethics of business models"If the operator's mobile internet business model does not have the protection of relevant ethics for developer roles, I think this is very unfair to developers, I remember that the fairness of operators to developers is not a settlement method that seems to be able to share the pricing and seemingly fair cooperation of independent mobile app software with them. Here, I still want to ask developers a question. "You don't know, one of the work of product design is product positioning. Are you good at product positioning? There is also a premise for product positioning, that is, brand positioning. We found that the operator just wants to promote its brand and return to the operator's brand positioning, your software will not create brand effects at all, or the operator will not help you create your brand. For example, you have developed a "Travel Guide" mobile phone software, later, Ctrip also developed a "Ctrip travel guide" mobile phone software. The latter's brand value will ensure that your creative software cannot earn a dime.

Therefore, the mobile app platform provided by operators to developers seems to have a very low threshold. In fact, the high threshold is difficult for some companies dedicated to mobile app development, mr. Jiang Tao, president of csdn, shared his point of view: "mobile internet requires developers to innovate models ". I think behind this sentence, at least inspire developers not to always look at business issues with a technical perspective.

The heroic software age of individuals has been around for several years. In those years, carriers are now able to navigate the traditional internet, leading the development of mobile Internet, I want to say to those mobile developers: Please be rational and think about the current situation of mobile Internet companies. If there is no business model, do you think they are stupid? Do you think their products are not good ?, I would like to say to operators: Please be more pragmatic and take responsibility for your responsibilities. In fact, mobile Internet will play the same thing as traditional internet.