Southern Metropolis Daily: Sanlu Group's 3 million flat search engine?

Yesterday, a netizen who claimed to be "an ordinary employee in charge of Sanlu PR" scanned a copy of the copy and sent it to the Internet, the content is a crisis PR solution for kidney stone incidents in August 11 by an advertising company responsible for Sanlu PR. It mentioned that it was necessary to sign a 3 million yuan advertising solution with Baidu in exchange for Baidu to block the negative news of Sanlu in the search results.The advertising company yesterday denied that it had made the plan. In an interview with our reporter, Baidu's PR Manager also denied the involvement.

Sanlu Group's official website was hacked at noon yesterday and its homepage was changed to "melamine group ".

Does the news protection policy have a threshold of 5 million?

The earliest post appeared in Tianya community and was quickly deleted. However, some netizens have previously forwarded this to other forums. The earliest post user "rose1a" said in the post: "I can no longer endure Sanlu's handling of this crisis ...... I can't speak to a soldier! The attachment is an internal memorandum on the handling of crisis PR. Please refer it to the media in large quantities ."

Two images are attached to the post. Entitled "three deer Group Public Relations solution suggestions". The payment was made by "Beijing taotao tunluo International Advertising Co., Ltd. Sanlu Service Team" on July 6, August 11. According to the document content, the company suggested Sanlu: "The first is to appease the consumer, so that he will not speak within 1-2 years ." "If all of their conditions are met, force warranty that the parties involved in this incident will not mention this incident within two years ."

Another means is to buy Baidu: "companies that currently enjoy news and PR protection policies on Baidu include mengx, y×, and huix, the starting point of policy enjoyment is natural annual advertising of 5 million RMB ...... After many in-depth communications between the company and relevant Baidu departments, Baidu has agreed to reduce the public relations Protection Policy of Sanlu Group to 3 million yuan of annual advertising, you can delete some of the current business units in the early stages. Our company considers that once the negative news about 'Kidney stone 'is revealed, Baidu may take negative news as a threat and request to increase the advertising quota. Therefore, we have not mentioned any negative news about kidney stone with Baidu so far, therefore, we strongly recommend that you sign a 3 million yuan framework agreement with Baidu as soon as possible in a special period that has not been exposed." "Currently, the milk powder business department has invested 1.2 million yuan. The group only needs to coordinate 1.8 million yuan to sign a framework agreement with Baidu to enjoy the news and PR protection policy ."

The third method is: "To guard against attacks and collect the negative consumer information of competing products in the industry, in case of temporary demands ."

Baidu: no negative news of Sanlu was deleted

In an interview with the Media Department, Ms. Tian, the director of Tao lantong, said that the solution was completely forged and he never submitted the document to Sanlu Group. The fax appeared to be from Tao lantong, but the company did not represent Sanlu's PR service, nor set up a special Sanlu Service Group. Tao lantong is only responsible for the online advertisements of Sanlu Group. He focuses on hard advertisements and has no cooperation with Baidu search. It should be someone who forged and deliberately framed the advertisements. Tian said that the company is currently tracing the sender Based on the IP address, but there is no result yet. Because of the direct contact information on the internal documents, the staff of Tao lantong received abusive calls from many netizens. Ms. Tian said she would immediately report the incident to the company leader.

Yang Zi, PR manager of Baidu company, said in an interview with our reporter that the incident had nothing to do with Baidu. Baidu did not cooperate with the company on the issue of Sanlu. He said that this is a good verification and a good explanation. Search Baidu for all the previous negative news. This is the best evidence. It would be normal for a public relations company to take Baidu as a fake and ask customers for money.

■ Hacker action

Sanlu was once hacked as "melamine group"

Sanlu has admitted that there is a problem with milk powder, but there is no information on its website. Yesterday, some hackers attacked the home page of the Sanlu website and changed the title of the home page to "melamine group". Even different hackers left messages and chatted on it.

Sanlu website technicians fought with hackers for a day. The home page of the Sanlu website is easy to master. Different hackers leave different marks on the website. Even by leaving a message and chatting, Sanlu sometimes obtains control of the home page and deletes the hacked information. As of press time, Sanlu has restored its original homepage and its title has changed back to the public.