Spend all the money pay tuition summary to Baidu bidding core strategy

I work in a mechanical company, mainly responsible for the management company Baidu bid, the company Baidu Auction day consumption of 5k to 10,000. An average of 20 to 40 enquiries per day. Before the boss of their own management bidding, the company small, pay a lot of tuition, spent a lot of money, and then hired Baidu bidding management, control of the budget, added a lot of words, improve the amount of information, the company's rapid development, built a new plant, production value of billion. Here to do some of the machinery industry Baidu bidding some of their own summary strategy.

1, we have two Baidu to promote the site, a domain name is xxx.com, one is xxx.Com.cn the advantage is that one did not have time to fill the money, or ranking fluctuations, or the site could not open, you can enable another promotion at any time, not to affect the promotion, Miss users.

2, we divided the day promotion account, and evening promotion account, why this point, because the competition is very fierce during the day, the price is very high, so the competitor's budget will be used up until 5 o'clock in the afternoon, or some other manufacturers will run out of money, basically the top three position money will use a lot, If we still use the day promotion account, or use the day keyword price is very deficient, so set the evening promotion account price is much lower than the day.

3, a lot of other people to promote only to the evening 12 o'clock, or from 5 o'clock in the afternoon after some small manufacturers are not the end of the ranking of money, these manufacturers generally to the evening around the money will be used up. So this time we have enabled a small hours to promote the time period, the lowest price, set the phrase matching, through the Baidu Business Bridge automatic message will get some inquiry information.

To sum up, we spend the day to promote the account time is 8 to 5 o'clock in the afternoon in the morning, the night to promote the account is 5 o'clock in the afternoon to the night of 10 o'clock, the early morning to promote the account of the time is the night 10 o'clock to the morning 8. The price is high during the day, the price set at night is half the day, and the early morning price is set to the lowest. This saves money, also does not appear the promotion time blank.

　On the choice of keywords, there are some need to pay attention to

1, first we need to identify some core keywords, set to exact match, if the money can be set to match the phrase. Must not be set for a wide range, otherwise very burning money, wasting money, all of a sudden level off the line.

2, we can use the geographical name + core keywords, geographical capital name + core keywords, core keywords + price, core keywords + quotes, other words + core keywords. For example, the core keyword is, dry cleaning machine, after the combination is the Wuhan dry cleaning machine, Hubei dry cleaning machine, dry cleaning machine price, dry cleaning machine quotes, so no matter what province you search, which city's core keywords can be found, and the core keyword prices, the core keyword quotes can also get a lot of

3, add a number of brand names, price nouns for the key words.

4, get some questions of the key words, and the core keyword combination. Which one's good for the dry-cleaning machine? How much is the dry cleaning machine? Wait a minute.

The key phrases above need to understand their brains, the expansion of core keywords, geographical names, prices, brands, questions and so on. Of course, there are some other words that Baidu recommends, in addition to these words, they can also expand a lot of words.

Said so much is to tell you that the promotion can be set three time period, separately with different prices to promote keywords, keywords can be combined with geographical names, provinces, provincial capitals, and other prices, quotes, brands, questions and so on, other people did not think of words, you do, you think, with low prices, to get big traffic, Get a number of enquiries.

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