Start to get together! TV games in China are entering an impetuous Period

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It seems that it is a strange phenomenon in the domestic technology and IT industry. They flood into seemingly hot industries and boast enormous potential in emerging industries, but behind the impetuousness, they are always stuck in the market and user acceptance. Due to the immature objective environment, the phenomenon of paper-tiger-like hot industry often breaks through. However, even such "paper tigers" are still emerging, such as the recent TV game industry.

With the growth of client games and web games, mobile games have become the Red Ocean, and many enterprises from different fields have paid attention to the TV game industry. Strive to quickly enter and gain a firm foothold on the basis of the first barrel of gold. Among them, there are both it giants such as Microsoft and Sony, Internet companies such as Baidu, 360, and Xiaomi, as well as TV companies such as TCL and Hisense, and there are more entrepreneurial teams. The flood of bees flooded into the TV game industry, which was blown into a huge bubble during its infancy.

Although the release of products and platforms has no revolutionary significance

Chinese enterprises are already involved in the video game industry. You can't wait to reach out to your fingertips when you see that someone else has acted. As early as before, the TV manufacturer TCL launched the T-party game machine. Hosts and controllers similar to TV boxes are eager to claim to users that they are "mature products ". Although the price is not high, only 699 yuan, but the sales volume is still not satisfactory.

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Hisense is also unwilling to lag behind. as early as the end of 2012, it launched the "smart TV game topic" project, with its TV game platform "fun together ". Recently, the first FPS game "deer hunting 2014" was exclusively released in the game hall of Lianhe manual game. Just how many games will you update your TV? We are deeply skeptical about this.

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Baidu has also released the TV game TV version 1.0, but Baidu is only "trying to test the water" in the field of TV games. Its TV game team has only 10 people, more of whom are leading the trend of the times. If you can't really sink your mind, even a giant like Baidu will have to jump across the river in the video game industry.

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It is always a natural response to the 360 attack, but it follows a curve to save the country. Capital Injection of scallions game, let it launch known as the first Internet game host in history-"chief ". Unlike the general game host + handle + camera configuration, the "Grand Chief" also has a mouse! Although the courage of the 360 "sweeping everything" industry is commendable, the TV game industry has not been shot directly, which is puzzling. It may be that it is really afraid to keep up with others.

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According to the news, Xiaomi is negotiating with Android TV game host manufacturer ouya to transplant TV games to Xiaomi TV and box platforms. Coupled with letv's super TV, it seems that the TV game industry will usher in a wonderful thing. As a result, many insiders are optimistic that the TV game industry will usher in a golden age.

In fact, although these products and platforms seem quite new, they are all just gimmicks and have no revolutionary significance. Because most of these so-called TV games simply transplant mobile games to larger TV screens, the overall quality of the game is not enough to meet the needs of family entertainment.

What's more, these mobile games are originally suitable for touch and are now switched to handle control, but you can see that their experience is not satisfactory. I have played some TV games before, and the gaming experience can't help but make people drop their TVs. It can be said that the TV game products and platforms launched by Chinese enterprises have little impact on the entire market, and there is still a long way to go in China.

Game hosts entering China are not an opportunity to play tickets.

The weakness of domestic enterprises has placed the hope on foreign giants. In particular, the unblocking of home game hosts. The entry of Microsoft's Xbox One and Sony PS 4 into China makes industry insiders think that the domestic TV game industry will enter a spurt of time. The imagination is beautiful, but the cruel reality will soon break down the fantasies.

Taking Microsoft Xbox One as an example, it is reported that it has obtained approval from the relevant authorities, and the number of first game consoles launched in mainland China is 5 million. When I see this number, my first response is hehahaha. You must know that Microsoft's global Xbox One sales volume has just exceeded 5 million. What gives Microsoft and its partners such great confidence, I think that Xbox one can make a beautiful turnaround in the Chinese market?

Compared with the ultra-high host price in foreign countries, the price of few Chinese games, and the price of hookan games ...... More importantly, the lock zone! When we see the lock zone word, guoxing Xbox One is directly abandoned by the hardcore players of the family's second-age game hosts, because it means that both system upgrades and game changes will lag behind foreign countries, it cannot play well with players around the world. In the face of so many defects, Microsoft Xbox One's sales target for 5 million sets in China is more like a joke.

Sony PS 4 faces similar problems. More importantly, xobx one or PS 4 came to a country that has been abandoned by the global TV game market for more than a decade, the Chinese Masses still have a deep prejudice against TV games similar to the opportunity. Most of them are skeptical or negative, and even many users are not familiar with the two. It can be said that the TV game industry in China still needs to be developed slowly, and the traditional idea of the masses needs to be gradually reversed, which is not something that can be done overnight.

The failure to make full use of Xbox One and PS 4 is almost a Matter of fact when we encounter an immature environment. The two are not the dominant force in the development of the TV game industry. They can only be icing on the cake after the real rise of the TV industry, rather than making a fortune in the current difficult time.

The boot rate cannot be used to save TV games.

Another dilemma faced by video games is how to pull users back to the TV-centered home entertainment center. Before the rise of the mobile Internet, although TV was taken away from some markets by PC, it was still able to resist the competition. However, with the popularization of smart mobile terminals-mobile phones and flat lamps, TV quickly becomes a "gray" Life. Although Smart TVs have already entered thousands of households, they are still the standard family, but they are more like indispensable decoration, the real boot rate has been declining year by year.

It is understood that the TV boot rate in many regions is less than 30%. Compared with the boot rate of around 70% at the peak time, it is almost dumb. In addition, the age structure of TV viewers is aging, and young people are attracted by mobile terminals with more powerful functions and rich information. In such a big environment, if TV games really want to achieve leapfrog development and usher in their golden age, how can they succeed.

A building without foundation is destined to be an empty shell. The startup rate cannot be saved, and video games cannot be played out of thin air. To save the boot rate, TV manufacturers alone are basically unreliable. It requires more enterprises in different fields to join and strive for the same ultimate goal.

Not a human combat TV game needs to aggregate all its power

The rise of any industry is not solely the power of one company, even if Apple's iPhone leads the smartphone boom, it also requires Samsung, Lenovo, Huawei, Xiaomi and other mobile phone manufacturers to jointly start the entire market. For the domestic TV game industry, it can be created out of thin air without being an enterprise or a single field. The products/platforms of Internet giants cannot make TV games really develop, game hosts cannot be used in the next age, and TV hardware manufacturers cannot do anything more ......

However, they are all indispensable force for the development of video games. Only by truly aggregating these forces and following them step by step can TV games be able to drive together with mobile games, browser games, and client games. More importantly, when TV games enter the golden age, I think it will trigger a series of chain reactions, and the real family entertainment era may start. (New technology discovery: Kang standing/Wen)

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Start to get together! TV games in China are entering an impetuous Period