Start-up Company Note 1 Why choose this company?

Original address: http://blog.sina.com.cn/s/blog_8f5e9c370102vscg.html

I'm going to write a start-up company Note series, don't share trivia, just record what I think is dry.

The company is doing high-end leather care start-up company, through the online diversion, in the article abbreviation for Bao

Note: On-line diversion is the primary use of the Internet.

Why choose this company?

A positioning

From the big environment, the business from the opportunity-oriented to strategic direction, the 90 's companies do everything, like Vanke, said to have 10,000 subjects, and then do subtraction, focus and commercial premises. strategy is to choose, give up, and differentiate, is the difference, the strategy depends on the core resources, the resources are unique, there are competition barriers.

Differentiation

Bao Company is to do high-end leather care of the subdivision of the industry, on the basis of industry segmentation in further differentiation, only do high-end. Leather care is a low-frequency industry, high-end has a higher customer price. This is a bit like the combination of hook nets and hunting nets, on a vertical basis to subdivide the high-end market.

Do products and services, in addition to the basic tools and so on, do not want to cover all the people, the product needs to be differentiated, service people also need to distinguish . Think of Chanel Rotten Street, mating still selling? When the middle-aged aunt wore kappa, the Kappa was abandoned by the young man. So lives openly mocked those who wore lives jeans in order to maintain their target population.

Here to say a concept-positioning, positioning is the perception of consumers in the mind, if you are Chanel, in the minds of consumers is luxury, luxury is not to touch the mass market, or serious consequences. While doing the product, take into account the target users of the service. Carved ye laughed at 58 of the city's nail service, looking for cleanliness of the place, mating will choose to use the service? You are white rich beauty, you use it?

Core resources

Bao Company is a combination of traditional handicrafts and the Internet, the core resources are senior craftsmen, craftsmen can not be cultivated in a short time, so the company's expansion is limited. Individuals who feel the skills, technical and professional services of the company, the core resources are people, such as teachers, lawyers, it engineers ....

Before, there were friends who told me that it was possible to integrate craftsmen scattered around the platform. But small companies have weak resources, making the platform a suicide unless there are revolutionary technologies and resources that others cannot access. usually large companies do the platform, small companies do products, products also need to focus, to solve the problem of the target population, that is, Fu Sheng said "single point of Extreme", in order to obtain the scale of traffic, it is possible to upgrade to a platform.

Two lean Entrepreneurship

Lean Entrepreneurship is the process of trial and error, adjustment, trial and error, and re-adjustment . and agile development in software development thinking the same. It can be seen that each line has its own doorway, but the thinking is universal.

Rice company Development, the initial Xiaomi launched is ROM, when the success in a step by step expansion, rather than the introduction of mobile phones. ROM is to verify the market, paving for mobile phones. Xiaomi is the high-level use of the Internet, not only as a distribution channel for information, but also to allow users to participate in the manufacturing process.

Bao Company was established last August, initially did not immediately expand the company team, test run the January, to verify that the business model is feasible, at this stage, as long as the environment is good (more petty bourgeoisie women, have leather care related needs), the company is able to promote the basic can survive, but to further growth, must be upgraded service, The company is currently working hard to build back-end services, the front end is not open entrance (APP, public number is not yet open), corresponding to the serviceindustry, back-end services are always the most important, the Web is only performance, service is the core, only solid back-end services, to attract more front-end network traffic . Many companies make apps, they call themselves internet companies, back-end services are a mess, consumers are voting with feet.

Attached: As an individual in the Internet age, but also to develop the ability to promote, as programmers can publish their own articles in Github,osc, although the membership points, but you get the corresponding wealth, (GitHub star), is your powerful endorsement. Recommended " Long Tail theory ".

Summarize

Company positioning clear, focus on the subdivision of areas, development planning clear, pay attention to the service side, which is also the core of the industry. Is the main reason why I chose to change the company.

Attached: The backbone of the company's entrepreneurship are from Ali, Innovation Engineering, is a very internet company, I myself in the traditional enterprise, later will be written in the Internet company and the traditional company differences.

Start-up Company Note 1 Why choose this company?