Start-up promotion

This article discusses the marketing of internet startups in the first stage (in the initial stage). I have sent emails several times back and forth and found that these emails are useful to many startups. I will discuss them here.

First, it is essential for start-ups to respond to media campaignsProvides three suggestions:
1. Write a "legend" story for the company's name. For example, Douban naming
2. Extract A "legend" resume to the company's founder.. For example, the story of Li Xiang's post-80 billionaire
3, to the characteristics of the company to sublimation of a "legend" "code ". For example, Youku= Micro video. Web2.0 = Douban
After finishing the three items, you need to stick to them in all the media.ArticleAnd constantly penetrate this information, especially the 3rd point.
There are three suggestions for marketing:"
1. event marketing; Listing recent hot spots with plans and preplansParticipate in emergencies through the social news channel of the portalSpread; only when your news reaches the social news channel can your audience reach a certain scale, and the user experience can also have
2. word-of-mouth marketing; Use the effects of blogs, especially celebrity blogs, to form word-of-mouth marketingFor example, if you win a three-Table blog, he now has a rambler and a motoAnd don't mind giving it to you. Of course, it's not just an advertisement. If you write an article on K's blog, the effect will be quite impressive.
3. Saliva Marketing, Stir-fry the cake together, and raise the market threshold.
Media relations are described as follows:
1. Media "demands": Understand the industry dynamics and actively help the media to "blow up" the industry in a timely mannerIn a subtle manner, the media becomes one of the sources or dependencies of the media to find messages and help, and becomes an informant of the media.. Instead of "Wine" friends. Be a real friend of the media.
2. "pursued" by the media: creating events and guiding events. Being good at "coming to the market" makes people "unable to stop" and let the media come to the door.