Starting from a small company-avoiding competition with large companies, from imitation to innovation, survival is a victory

Starting from an early stage

Start-ups in small companies often start with imitation, because it is difficult to find a unique First Pioneer in complete innovation, and Google was not the first search engine at the beginning.

However, after the imitation starts, we should gradually find our own success equation and the rule of success, and gradually have our own characteristics for differentiated competition.

Avoid competition with large companies

Startups generally start from small companies and should master several rules of competition with large companies:

First, do some research on the risks of conflicts with national policies, so that they are too sensitive.

Second, avoid depletion of cash flow. Enterprises need to have enough cash flow, you can lose money, you can not make money, but as long as you have cash flow and cash in your hand, you can survive and have a chance to survive.

Third, prevent enterprises from losing control in the management process.

Fourth, avoid competition with giant companies. From the very beginning, we must make innovations, be disruptive, and never copy files. If there is no particular idea, why can you copy large companies to innovate more than large companies? Therefore, small companies must perform reverse operations to do things that others cannot see today and do things that are not busy today.

Fifth, do not be a high-profile competitor. After innovation, we must maintain a low-key principle in the process of cooperation with large companies. It is king to keep a low profile, so that large companies do not notice you, and then do their best to expand your field.

Sixth, when competing with a giant company inevitably, do not distract yourself from being very focused. You must be more focused than him. He has a lot of talent and a lot of money, but if you can concentrate all your strength on a needle, it can be stabbed very deeply.

Innovation required for Internet Startups

The Internet industry has been developing for more than 15 years and has entered a relatively mature stage. In a mature environment, there is no chance. There are still opportunities.
In a mature environment and in a mature industry, entrepreneurship can only find oneInnovation.
You think of things that others don't think of, others think of things that you do, others do what you do better, others do well, you do it in another way. All are innovations. That is, differentiated competition.

Innovation requires breakthrough thinking and reverse thinking. In the rapidly developing Internet Industry, fast and efficient execution is also required. This comes from an efficient and competitive team.

Several stages of small company development

Phase 1:AliveStage, key words: profit, cash flow. (If you spend money, you can save it, and even if you lose money, you must have cash flows.) (at this stage, we are exploring and trying to find our own differentiated advantages and market foothold, find the best way to make money)

Stage 2:TacticsStage, keywords: Know how to make money, expand strengths and product lines. (In this phase, I found my own market space, learned how to make money, and used tactics to expand my competitive advantage)

Stage 3:StrategyStage, key words: Brand, market, internationalization.