Starting from January 1, September 1, Google will block Flash ads

Starting from January 1, September 1, Google will block Flash ads

According to foreign media reports, the Google Chrome browser team recently announced that starting from September 1, all Flash animation advertisements and content that are not critical to webpage content will not be automatically played, it is automatically set to "play after user clicks ".

　

You can right-click each Flash advertisement or content to grant authorization before playing the video. In addition, a recent article published by Google Chrome team also pointed out that Flash technology has become a burden, reducing the experience and efficiency of Web browsing. Google is cooperating with Adobe and hopes to launch a browser function, that is, to run only the very important Flash content on the webpage, and the common content will not run any more.

American media pointed out that Google has clearly recognized the old Flash technology and is no longer able to adapt to today's technological development. Blocking Flash advertisements will help improve the efficiency and security of web browsing. In fact, in recent years, Flash technology has exposed many security vulnerabilities and has become a way for cyber hackers to attack computers on Internet users.

For many advertisers and website operators, Google Chrome's behavior will be bad news, meaning Flash ads will not be automatically played, and the website's advertising revenue will be affected.

Although Google Chrome is the only one to block, the impact of Chrome on Flash and advertisers cannot be underestimated in view of its huge volume. According to market research firm NetApplications, Google Chrome accounted for July of the global web browser market in 27.8%.

In addition to Google, Apple's mobile phones and tablets have never supported Flash technology, and Amazon recently announced that Flash advertisements will not be inserted on webpages.

Google is the world's largest online advertising company. While blocking Flash advertisements, Google has provided "aftercare services" and relies on relevant tools, advertisers can automatically convert Flash ads to multimedia ads in HTML5 format. It is worth mentioning that in the past, Flash used to play an important role in addition to advertising, it is a network video service. However, more and more video websites are switching to the HTML5 mode, and users do not need to install any plug-ins, the browser can broadcast video and audio content.