Stationmaster in the end should also send outside chain, how should the outside chain of website send

May 31, a friend in micro-blog message said: "There are some people believe that I still hair outside the chain?" believe that for such a problem, we can only stride, because everyone is still hair outside the chain. After all, outside the chain is the promotion of the Web site, do not send the chain of the site operators are not. Stationmaster should also send outside chain? In the end how to send out the chain? The following is the Guardian Kun personal views, we discuss together.

We know that the wine is also afraid of the alley deep, for any site, whether for any purpose, for example, for Web site SEO, for example, to promote, for example, in order to expand the exposure rate, hair outside the chain is inevitable. Although Baidu search engine has been in the adjustment algorithm, but the webmaster Circle circulated "content for the king, outside the chain for the Emperor" has been enduring. It is inevitable that Wang Puff is selling melons. So hair outside the chain, certainly also must do the thing. So for the site operators, the chain in the end should be how to send?

One: Why to send out the chain is the basis.

Why to send out chain? I believe many webmaster and SEO workers did not consider this issue. The reason is very simple: others are in the hair, I also go to send out the chain. For the hair outside the chain of friends, must think about their hair outside the chain of purpose: I was to give their own site to increase the chain, for SEO; I was in order to give their own site to do branding, improve exposure rate, or to promote the product? It is the first step to understand the purpose of your own hair chain.

Two: Where to send out the chain?

Where to send out the chain has always been the most headaches. Although we have been talking about blog marketing, forum marketing, microblogging marketing, QQ group marketing, mail marketing, soft marketing, image marketing, video marketing, micro-credit marketing 、、、 but really do when the confused. For this kind of situation, Guardian Kun thinks stationmaster friend should know a little: who is your target user? Where are the target users? If you don't know who your target users are, where are the target users? All marketing programs are just wasting time.

Three: Easy to send out of the chain are not valid.

Do you feel that you are dozens of outside the chain, hundreds of outside the chain and complacent. However, the results of the query found that not many, and even a lot of outside the chain has been deleted. The outer chain is equivalent to a network vote. If we could just release the chain, how much would this vote mean? Waste time and energy, and don't do it to save costs. The best way is to build their own brand and reputation, so that users will be willing to spread for you. Do not say that building a brand and word-of-mouth is too difficult, the more difficult to get the more valuable.

Four: Personal recommended the best way-submit.

If the best way to get out of the chain is what? Investment is undoubtedly the best way, whether we go to the official information station to submit (original), or to the forum to publish some users interested in, valuable content (and not only original). This is a good way to get outside the chain. One: Can better put their own brand into the user, the second, high weight of the site can naturally allow many people to forward (many sites will collect); Third: let users see the official website (Gumbo, official micro) is a real person, not a machine.

Stationmaster in the end should also send outside chain, the website outside chain How should send? Everyone believes that there is an answer. So as a webmaster of you, still wasting time doing no work? Daily registration Account-advertising-the deletion of the ad (letter number)-register the account? Personally think or should pay attention to the site's brand and content, so that users naturally for our hair outside the chain. Believe that everyone has an answer. (Text/Guardian Kun)

Hubei Internet Alliance to share the latest information, official website: http://www.027zhan.com/, micro-blog: @ Hubei Internet Alliance, micro-letter: Wh027zhan.