Step-by-step, billions of ads: whether to make money or deliver accurately

Some media calculated a bill for BBK and OPPO and thought that the annual advertising fee of the two companies had exceeded 1 billion. The calculation was not accurate, but the total number of TV Columns counted was only small, according to the old man, the well-known <If You Are the One> of Jiangsu Satellite TV has been regarded by two companies, and the advertising fee is of course indispensable.

It is normal for everyone to have disputes over the bidding kings. After all, although CCTV's advertising kings are popular every year, they are also changing frequently. The change of bidding kings reflects the changes in hot spots in the industry and the rise and fall of enterprises, from this perspective, it may not be a bad thing for the media to focus on the progress.

In fact, it should not be the first time that BBG throws money on advertisements. In the past few years, when VCD was popular, BBG once became a large advertisement provider, but many VCD giants were no longer there, if the success of this BBK in the mobile phone field can drive the rise of Chinese mobile phones again, it would be a blessing for the industry.

In the early 21st century, the mobile phone industry was also an advertisement giant, but many well-known local brands such as shouxin, Dongxin, Nanfang Gaoke, and kejian were no longer in sight, and Xia xin was no longer in the past, in fact, mobile phone shipments in mainland China have been growing at a high speed in the past decade, but the rise of the middle stockade has replaced the local brand, the re-recovery of mobile phones represented by BBG is definitely a sublimation of the Chinese mobile phone industry. The Chinese mobile phones that have undergone the baptism of shanzhai have also completed the successful transformation from state-owned enterprises to private enterprises.

There are many alternative companies in China's mobile phone industry. For example, hexing's basic business has become a leader in the pcba field in terms of model innovation, while gfive holds the runner-up in the Indian market at a low price, KONKA has been able to stand up for more than a decade. Apart from R & D investment, it also relies on unremitting efforts on channels, as a latecomer, Vivo and vivo have precisely positioned high-quality mobile phones based on Duan Yongping's business philosophy.

The mediatek solution is the same as that of competitors. Although mediatek's turnkey Mobile Phone development model is very mature, it does not use the ODM or OEM method to locate its own development, the pursuit of the best performance and quality without the best cost has become the key difference between BBG and many competitors in terms of products. This reflects the uniqueness of BBG, in fact, for Apple iPhone, if the core devices are similar to competitors, the use of infineon's Baseband Chip is not even more popular than Qualcomm, but this does not indicate the nature of the incident, although the same uses the mediatek solution, bbu and OPPO have made excellent selection for other components, and the mobile phones they make are of course essentially different.

As early as in the VCD era, bbv witnessed the development of channel and channel management. Many channel partners in the same year became billionaires for a long time. Products, channels, and marketing are also the three basic prerequisites for the success of Chinese brands, with excellent products and perfect channel resources, advertising and marketing is just a means. As for the 1 billion advertisement fee, it is estimated that there are more or less advertising fees, and OPPO knows it only in step by step, there is no need to publish reports for people who are not listed companies.

The success of BBG certainly has a certain exemplary effect on Chinese mobile phones. After all, there is no shortage of technology or innovation in the functional mobile phone field in China, brand Operation will become the key to the re-emergence of Chinese mobile phones in the functional mobile phone field to seize market share in the next few years. BBG and OPPO are a bit like apple in the smartphone field, although the sales volume is not the largest, it makes more profits.

Laoyaoba: IC community-semiconductor Dynamics

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