Step RSS marketing plan

Source: Internet
Author: User
Use rss from an end user
Web-based rss aggregator (website): http://my.yahoo.com, http://www.pluck.com, http://www.newsgator.com, http://www.bloglines.com.
Desktop rss aggregator (software): http://www.awasu.com, http://www.bradsoft.com/feeddemon/, http://www.stevenwood.org/stories/2003/06/08/voxLite.htm.
Integrated rss aggregator (integrated with browsers, etc.): http://www.mozilla.org/products/firefox/ (browser with integrated RSS features), http://www.newsgator.com, http://www.pluck.com, http://www.attensa.com/index.php? Ys = 1.
Plan your rss feeds
This is perhaps the most important thing about rss.
You may also need to perform rss feeds for later (automatic reply), as well as rss feeds for members, employees, business partners, media, and so on.
Prepare a list of requirements for rss marketing/Publishing
Is rss publishing integrated into the existing content management system?
What rss traffic statistics will you observe?
Do I need to personalize the feed?
Is content selection provided to subscribers, that is, custom rss feed users, such as by content subject, keyword, author, etc?
Do you want to put rss feeds on your own server?
Do you need to send targeted promotion information or other content to each subscriber, such as clicking, reading habits, or ordering data based on the past?
What is your budget? And so on.
Select the rss publishing tool to create your first feed
Desktop feed generation software: the leader in this process is http://www.feedforall.com.
Online feed Publishing Solutions (hosts): such as http://www.myrsscreator.com, http://www.press-feed.com /.
Senior rss Marketing Solutions: main competitors include http://www.simplefeed.com, http://www.nooked.com, http://myst-technology.com.
Other options: for example, using a http://www.movabletype.com published by blog.
Promote your rss feeds through your channels
Create an rss description page, including: What is rss? What are the benefits of rss for visitors? Where is a free rss aggregator? How to subscribe to your rss feeds? And why do they want to subscribe? And so on.
Place all your rss feeds links on this page, plus standard orange subscription buttons and direct links to subscriptions such as http://my.yahoo.com/s/button.html,http://www.bloglines.com.
Use all the channels you can use to promote this description page.
Promote your rss feeds through external channels
Submit your feeds to the appropriate search engine and category directory, which has a list: http://www.masternewmedia.org/rss/top55.
After updating your online content, ping the rss aggregate website to index the new content, which can be used for free http://pingomatic.com.
Other important rss activities
Evaluate and optimize your feed.
Aggregates your feed content with other online media.
Display third-party rss feeds on your website.

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