Steve Jobs's "magic" is doomed

"The iPhone is used to describe Apple Mobile phone ", this concept has long been deeply rooted in the hearts of the people, so Cisco I had to reach a settlement with apple and seek cooperation. The reality of "distortion" makes apple take the initiative.

 

As expected Steve Jobs once again played "magic", causing Cisco to give up the iPhone's right to use the lawsuit. The two companies will share the iPhone brand and vaguely say they want to seek opportunities for interoperability.

Cisco and Apple have reached a final agreement on the iPhone's use right on the Cisco website. They will share this brand, provide iPhone-based products, and cooperate in areas such as security, consumption, and enterprise communication to achieve interoperability to a certain extent.

After the dispute has been resolved, what is the significance of naming right negotiation and litigation threats? Cisco seems to think that this legal melee is not good for either party, but Apple has long said "despite the horse ". Even if the lawsuit continues, Cisco has to fight against a cruel reality-the iPhone has been synonymous with the coming iPhone for years. No matter who wins this lawsuit, the results will greatly increase people's awareness of Apple's iPhone.

What if Cisco sued apple and won the lawsuit, or successfully obtained the exclusive right to the iPhone through negotiations? Will Apple name its product imobile or icell again? No. Before Steve Jobs asked his staff to perform development, we decided to call that thing an iPhone. What about Cisco's phone number? We must call it this way: Cisco phone, and it will always be called this way. What if Cisco stick to the iPhone name? Will someone outside Cisco call it an iPhone? No, never.

The other terms of this agreement are kept confidential. We can only speculate on the cooperation they will perform. Apple and Cisco can indeed cooperate in some areas, but it is impossible for Apple to operate in Cisco mode.

One possibility is that Cisco's existing software and hardware VOIP platform can answer Apple's iPhone phone call-although Cisco still wants consumers to buy their own Linksys iPhone.

Apple and Cisco can jointly develop IPTV because Cisco has a strong interest in this field and has acquired a set-top box and smart kiss digital media recorder manufacturer. Cisco's keen network insight also helps Apple rapidly expand its digital media business.

On the other hand, does anyone care about the financial agreement between Apple and Cisco? It is not enough to scare Apple investors. What attracts attention is Apple's requirements for Cisco-the opportunity to implement interoperability in the security, consumption, and corporate communications areas. At least, Cisco became Apple's best friend in the short term, but don't expect this relationship to last forever. Steve Jobs never likes friends. He does this because he has no choice. Believe it or not, he must have figured out how to get rid of this relationship as soon as possible.

no one except Apple and Cisco knows the true meaning of this statement. It seems inevitable that the scale of cooperation lies in Apple's willingness. The only thing that can be determined is that we have to bow to Steve Jobs, and the "realistic distortion effect" gives him a second hope. (Edited by free access magazine, well-known reporters, and technical disseminators)