Sticking to originality is the king of website optimization

I. Content is king and originality is more favored

The content is king. First, the website must have content, second, the website must have high-quality content, and second, the website should have original content. The most ideal status of content is, of course, the website has excellent original content, and the content is constantly updated and enriched. This is easy to understand. Only content can deliver value, and content is also the foundation of the existence of websites and search engines. If a website has no content, it will be discarded by users. In the same way, a search engine cannot find the desired information for a long time and is slowly abandoned by the search engine. Among the several major search engines, users often hear high praise for Google. This is not only the promotion of the core value of Google's "not do evil", but also its real user experience.

Knowing what search engines like and what users really need makes it much easier to implement website optimization. Since users and search engines both pay close attention to the content, I will continue to work on content and search and content with excellent originality. I often complain about website construction and website optimization: "Who doesn't know that the original website is king, but there are only so many content? How can I keep writing ?" Why not? Since you have chosen search engine marketing, you must fulfill your beliefs. Originality is not difficult. To tell the truth, you only need to convert what you see into a written language. Originality does not have no subject to be written. In almost every industry or even every sub-industry, there will be several news every day, that is, the original will be interpreted every day, and the original will be 365 days a year.

2. The link is king, and the soft text works better.

When talking about Link construction, many people must first think about switching links. Yes, Friendship Exchange is a very important part of Link construction, but it is impossible to build links only in Friendship Exchange. Although friendship links generally have a high weight. Friendship links require both quality and quantity, but the quantity cannot be met by the Friendship Exchange Institute, because the number of interchangeable links for a website is limited (usually about 30 is the most suitable, it is not recommended to exceed 50 ). There is only one way to increase the number of valuable links, especially soft text. Taking webmaster platforms such as A5/CHINA/DONEWS as an example, a quality article can bring about 50 links on average. In addition, these links come from websites under different domain names and also from different types of websites. Does this not meet the requirements of search engine link diversity?

It is not only an industry website or webmaster communication platform, but also a popular optimization method, such as building a website group blog, which is also inseparable from originality. The copied content may not be indexed at all when published to the website. What are the links to this copy? Even if we send an article to a forum, if we want to keep the content from being deleted, or if we want to pin the content to get more attention, high-quality original content is equally indispensable. Soft text is not only as simple as getting a massive number of links, soft text can also improve the reputation of enterprises to gain a good reputation. The reason is that not only links, but also company names or product service introductions are reprinted. Generally, if the URLs are left in the article, these texts that are closely related to the content will be retained.

3. Customer first, value is fundamental

No matter whether the content is original or high-quality links, no matter whether the search is optimized or the bidding ranking. The only purpose of website construction and website optimization is to help users improve sales performance and profit. Every method is a means. Only users are the foundation, and only value is the foundation. During my website optimization process, we often find that many websites have published a lot of less readable content. Although this can also improve the ranking in a short time, it is of no value. Optimization is not only for rankings, but also for search engines. The biggest purpose of website optimization should be to locate the user experience and win the user to win everything.

The importance of value cannot be ignored, and the pursuit of perfection is a manifestation of value. Many people think that since "Content is king", it means that as long as there is content on the website, the website will certainly be recognized by the search engine. In fact, this is a bit of a glimpse. First, the search engine can effectively identify the quality of the article, and the overall weight of the website is the accumulation of separate pages for a long time. Second, it is necessary to return to the user, quality content is the only way to attract and retain users. Therefore, website content construction is inferior to the need for highly qualified original content, and the need to effectively deliver value content