Subversion vs. Recombinant: Kungfu Bear PK Press

Education, medical, finance, real estate, automobiles ... The rise of Internet + has made many practitioners in traditional industries feel a kind of unprecedented pressure, they are beginning to worry about the future of the Internet will not completely subvert the entire traditional industry? A sense of panic from the internet era is sweeping every traditional industry practitioner.

But some people think that the rise of the internet, although it will have an unprecedented impact on the entire traditional industry, but does not subvert the entire traditional industry, they believe that the combination of the Internet and the traditional industry will collide more sparks, the Internet will help the traditional enterprises to upgrade comprehensively. So will the Internet completely subvert traditional industries or will it be genetically restructured with traditional industries? To this end, Liu Yan deliberately from the current hot massage market selected two start-up companies to compare and analyze.

Subversive: Kung Fu Bear

Kungfu Bear is a focus on home service massage platform, in Kung Fu Bear CEO Moderaters, like e-commerce to subvert the traditional retail industry, the service industry will eventually be overturned by the door services. In other words, the real purpose of moderaters to create Kung Fu bears is to subvert the traditional massage service industry.

Gene Recombinant Person: Press a button

Press one to think that home massage can not completely subvert the traditional offline stores, through the internet and the traditional massage industry reorganization, remodeling a flesh and blood of the new market, is a fusion of home massage services, into the shop service, expert conditioning of the entire industry service-oriented app.

First, from the user's needs to see

1, in the Kungfu bear, the future door service demand will become the mainstream demand for services, especially with the development of social economy, many people began to become more and more difficult to move, more and more homes, if this part of the people choose massage services, they will be more inclined to home massage. In addition, home massage is a potentially rigid requirement for patients and the elderly who have less mobility.

Not only that, Kung Fu bears believe that at a huge market level of corporate demand, home massage services will also be a mainstream. By working with major internet companies, this home-based massage by Kung Fu bears has been unanimously welcomed by many business users. So kung fu bears are completely self-employed, trying to get rid of traditional offline stores.

2, but in the press of the view, the door service demand will only become part of the needs of people, most consumers will choose to shop consumption. On the one hand, according to the joint store and expert team to meet the user's home massage needs; On the other hand, according to a press will also be the time period of the store to optimize the passenger flow, to fill the store passenger volume underestimated period, the use of their own platform and technical advantages, to achieve the dynamic balance of the store management structure, as well as the

Compared to on-site services, to store services will not be limited by the site, at the same time, security issues, quality of service and other aspects are also more secure. In particular, many users in the choice of massage service consumption is often not a person, but with friends, chatting between friends to choose in a massage shop than at home more suitable.

Second, from the technician point of view

1, Kung Fu Bear at present all the massage Commission will be assigned to the platform massage therapist, got their unanimous support, of course, for massage therapists, especially female masseuse, also because of safety problems and not very willing to accept the home massage service. At the same time, this single independent recruitment technician service model will also bring some problems, so that the development of the platform has been limited.

The first is the standardization of services and quality issues, although the current Kungfu bear for all the technicians unified interview, training, and set up a complete set of user evaluation system, but the door service is different from the offline store service, many customers for the level of service technician is not a good psychological leverage, Service quality can not be monitored on site, only through user feedback.

Second, this completely relies on the independent recruitment technician's way for the expansion of the platform will also have a certain amount of restraint, each city needs to recruit a certain number of technicians to meet the city's different areas of the home massage service needs, recruitment technicians to meet the need to pass a period of training to formally post.

Finally, the problem of running a single is a problem that kungfu bears can hardly avoid altogether. Some technicians because the service has been recognized by customers and with customers to establish a certain foundation of good faith, it is possible to skip the platform with customers to achieve long-term cooperation relationship. Although the platform does not share, but the platform will not guarantee that every time this customer's list is assigned to the same technician.

2, in how to help the technician to fully embrace the Internet problem, press one by the following three different ways:

First, for those who want to fully engage in home massage service technician, press the same as the Kungfu bear similar to the independent recruitment method, but also for those who are more highly rated by the technician will give more recommendations.

Second, and for those offline Business massage therapist, press a press also introduced two kinds of appointment way. One is to shop to make an appointment, after all, there are many technicians still want to be able to complete the massage service in the store, the other is a home massage appointment, this kind of technician not only want to be able to shop in the store massage service list, but also hope that in the shop is not a lot of time to receive some door service list, so that they

Third, according to a press also to create a consultant to the VIP team, with coverage of meridians, pathology, reflective science and other disciplines of the authoritative expert advisors. Human reflex therapy expert, "21st Century Natural Medicine Award" winner Chowa, the national level massage technician Cuvenpo, foot massage Rob inventor Shi Yijun, such as more than 10 experts, patent holders entered the "press a", for "press a" to provide the field of massage and Tuina related theory and practice guidance. With the power of the Internet, more massage specialists can guide consumers in their physical and mental health.

Third, from the point of view of the offline store

The Kungfu Bear's on-site massage service mode is a full-fledged subversion of traditional offline stores and stands in complete opposition to traditional offline stores. But there is no denying that this purely on-site massage service has a certain advantage over traditional offline stores, at least the cost of the online shop is greatly reduced.

Unlike kung Fu bears, according to a click on the business philosophy, business models, business processes and other aspects to help the online business and the reorganization of the Internet, not only for businesses to provide on-site booking services, but also for merchants to provide diversion to the shop. In addition, according to a press also through with the upscale teahouse, fitness hall, high-end hotels, tourism resources and other consumer sites to integrate cross-border resources, the specific population of the precise drainage, a large number of users with actual needs to guide the platform, in the resource integration and platform construction for themselves and offline business to bring profit model, business model, The aggregation and fission of the marketing value, thus finally obtains the new revenue growth point and the support point, realizes the mutual benefit.

In fact, for many traditional offline stores, in addition to the location of the remote business is not very good businesses are willing to provide on-site services, most of them are not very willing to provide the technician home massage service for three reasons:

First, the offline stores have rent, technician wages and other expenses, if the store's massage therapist are home service, the store will be affected by the business. At the same time on-site massage service also need to pay a higher cost, the number of customers received by each technician will be reduced correspondingly, the service efficiency of the merchant will also decline correspondingly.

Second, at present almost all of the offline shop technicians are based on female technicians, accesses than either female technicians themselves are not too willing to home massage, both for businessmen also do not want to let female technicians to provide on-site massage services, once there is personal safety problems, will be very heavy losses to the merchant, at the same time the responsibility is very heavy.

Third, for offline businesses, they prefer to have a loyal and stable customer source, and these stable customer sources are often due to some of the store's technicians. To provide on-site service, customers will likely become a long-term customer who skips the business as a technician.

Four, from the massage service way to see

1, the present Kung Fu Bear's home massage service is mainly based on traditional Chinese massage massages, this home massage is really a massage to solve the market is a very big pain point. For many people who have a lot of physical pain and are not very convenient to the massage needs, to the line to find the right Traditional Chinese massage shop on the one hand because of the medical properties of the professional health massage shop itself is not very much, on the other hand I do not know where to find the right offline store. And the door to the Chinese massage is exactly the same as its sewing to meet the needs of this part of the people, for them to solve the worries.

2, but in the press, it seems that the current occupation of the massage market is mainly entertainment-based social, this kind of consumption is not suitable for on-site services. So for the Chinese Medicine Massage, press a press, both launched a home massage, but also launched a professional Chinese massage store, according to a view that some patients to the store to receive massage treatment will be more reasonable, after all, the instrument, medicinal herbs and other aspects are also more complete. And for the entertainment social massage consumption mode-based customers, according to a press will recommend the most matching consumer integrity offline business.

Overall, through the subversion of pure home massage platform "Kung Fu Bear" and the gene combination "press-to-click" Comparison we will find that the full Internet is indeed a trend, but not that the Internet will completely subvert the entire line of traditional industries. Liu Yan that the gene in the Internet is changing the traditional industry, the traditional industry's genes are also affecting the Internet, the characteristics of the Internet and the characteristics of the traditional industry closely together is the real Internet +.

　　Liu Yan, Zen Road ponder Internet, public number: liukuang110

Subversion vs. Recombinant: Kungfu Bear PK Press