Suggestions on the revision of the portal website

See a lot of Web site revision program, found that most of the site in the revision time, focus on the site's design, function, content management system input, but neglected to have the flow of the maintenance, as for search engine visibility, almost no this concept.

Website revision, how to change? If only a slight change in design, function and column, these are very simple, technically not much difficulty. Just for the development of the site itself, not much of a role, especially the existence of a very serious search engine unfriendly problems of the site, there is no targeted revision, the equivalent of only to the site to change a shell, the symptoms are not the root causes. I am in the blog "When the development of the site encounter bottlenecks to do?" Has mentioned that the site encountered development bottlenecks, is the need for revision or reconstruction of the problem. Whether it is a facelift or a reconstruction, you need to first analyze the diagnosis, to find out the problem where the effective optimization of the revision, rather than blindly to rebuild the new website. In fact, if there is not a serious problem of the site, after the site optimization, can achieve better development.

For many of the domestic site has not been optimized, the site revision equivalent to two times the site reconstruction. For the revision of the planning scheme, for the success of the revision plays a vital role. Website revision plan, not only to cover the front design, function module design, column design, database design, teamwork and other links, but also need to integrate the idea of search engine optimization in the inside. Make the website system perfect at the same time, increase the user friendliness and search engine friendly degree.

The following is for the website revision may encounter several situations as well as the suggestion, only does the reference:

One, the website revision chooses what Content Management system (CMS)

Now most sites have a background management system (CMS), which can save a lot of time to edit the article, can make maintenance and management simplification. Even if it is a website without CMS, it is extremely easy to add a CMS. A good CMS is not only required to manage and maintain the existing site content, but also flexibility and scalability, can help you to build a better website.

CMS can help us to better maintain and manage the site, but for now, most CMS is lack of search engine friendliness, difficult to adapt to search engine rules.

Evaluation of a CMS search engine friendliness, you can evaluate the following: When you edit and submit the Web page, whether through the CMS for the Web page to set up a separate title and meta, the Web URL generated through the CMS search engine friendliness (such as whether the URL has done static processing), Can you change the way you edit the content, for example, editing through text and code view, whether to add links to text content, whether the navigation structure set for the product is friendly to search engines ..., if you care about the location of your site in the search results page, these are important.

Second, change management system (CMS) need to deal with the situation

Management System (CMS) after the revision, filename and directory changes, Web page URL suffix may change from. html to. asp and. PHP, and so on, although the content is still the previous content, but it is a different new page.

The main problem: the old site has been indexed by search engines, has a higher PR value, and the search engine results page has a good performance. After the revision, the old Web page will disappear from the search engine, and then disappear is the existing high-quality traffic. Instead of the old pages of the new page needs to be indexed by the search engine, and from the PR value of 0 start.

If you choose not to delete the old page, so that it hangs with the new Web page at the same time, then your site will face the status of copying the page, which is punished by the search engine.

Solution: Let the search engine know that your old page has been changed into another new page, that is, set 301 Permanent redirect page, tell the search engine currently this page is no longer used, and permanently point it to replace the page. Then, the previous link breadth of the old page and the PR value will gradually transfer to the new page.

The way to set up 301 pages is as follows: in the Unix/linux operating environment, the redirection code in the file htaccess, for example, before your revision index.htm to point to the page index.asp, then the code can write: Redirect 301/ Index.html http://www.yourdomain.com/index.asp

In the Microsoft IIS environment, you need to open the Control Panel, select the Home directory, and then select the redirect URL.

Third, the website internal Navigation revision

In most cases, the site should be revised to take into account the site's internal navigation redesign. It is possible that the old site is using hyperlink text navigation, or static picture links to do navigation, now in order to make the site beautiful, using Flash or JavaScript technology to make the navigation menu with dynamic effects.

Any changes to the existing navigation structure may have an impact on the search engine. The reasons may be manifold: text-based navigation to the image based navigation, may potentially lose the original navigation of the key words to the internal page of the PR value to enhance the help, so that the internal pages in the search results page ranking lower; JavaScript-made navigation, if not properly used, will artificially cause the search engine can not identify the content of navigation, based on flash navigation will make search engine spiders can not identify keywords and content.

Are these the mistakes of technology itself? You can use any method to make your site more beautiful and popular with users, as long as the use of appropriate, it can turn decadent into magic.

First, you have to make sure that you have made a complete site map, the map includes all the categories of your product and every part of the site, try to use your best keywords in navigation and site maps, but avoid adding hyperlinks to a large number of keywords, which can be suspected of cheating on the keyword.

Try to avoid using flash navigation, and if you use picture navigation, make sure you set the appropriate ALT attribute description text for each picture of the navigation menu. So the picture is no longer just a picture, can have descriptive text, you can point to the link to the page description, which can help search engine to understand the picture linked to the central theme of the page.