Promote
No resources to promote
Classification information is mainly to provide visitors with a quick, simple information browsing platform, in the promotion of the time, first you must have content, the local station can not be a large number of mutual collection. www.XX.cn (avoid ad suspicion, remove the URL) This station I suggest first collect information, big to group company, small to tailor to repair shoes. Mainly for the collection of resources.
Local classification of the main source of information is divided into 2 kinds: one is the field, the vast majority of the main is to understand the local enterprises, may be to understand the local economy (for investment), may also be to understand the customs, including catering, tourism, manufacturing ... The other is local, mainly to find some useful daily information. Just think, buy home appliances words, he wants to know what brand to buy, certainly will not classify on the classification, the only want to find is where there is to sell, where cheap. Therefore, in addition to the day-to-day local enterprise station information, some of the local small resources have to collect this is the characteristics of their own station.
In the big cities, not all the information collected in place at once, it is impossible, even if someone to do, the workload is very large, so, should be from the zoning (such as streets, etc.), to make full use of their resources, the local characteristics of the industry in a conspicuous place, if the program allows, Recommended on the home page to make a daily recommendation industry.
As a local information station, the convenience of services is indispensable, whether it is classified or port, such as IP inquiries, weather forecasts and so on, are necessary.
Imagine that one day you go to this station, open found inside even where there is an umbrella information are there, think, you are very interested in this station?
Summary: The contents of the station should be complete, before the promotion of content to be rich, must have a convenient service. Classification is not necessarily the yellow pages.
Just now a friend said a laborious matter, I listed above the station, I suggested that he spend 1 weeks, please 10 people to collect data, please 10 people to collect data? How much money, oh, think, in fact, a few people, a team have passion, the best operation of the team.
Said above are all the resources of the website, as long as your resources have, complete, then I will talk about the promotion of things.
New friends to join the first to know, I now speak only for local information stations, not enterprises or other portals, different sites have different ways to promote the entertainment network can also see, but the enterprise station is not necessary.
For the local station (whether the classification or the port) the promotion way
Generally use the above several ways to push on it, mainly is the low cost, I talk about how to push, push what, how to let a person see immediately after your station, of course, people come to the station after not to leave, that is your thing slightly, specific to see my morning how to do their own special station, the title of the post is low cost, so, I don't take into account the high cost of investment.
There are several ways to do this (note that the low cost is speaking):
first, the leaflet
To master the practice is not let other people directly throw the list, that how can not let others leave the list in the hand or bring back. Save it (there are your ads or your URL), first of all, to let the list has the value of preservation, and secondly, the list to have a grade, then, the value of the list of how to reflect the preservation.
For example, now the new year, then your list can be printed on the calendar, this is very useful. Thin point of the coated paper, the price is not high, but must be beautiful, for what, because now calendar, a lot of calendar, and most of them are free, we are printed one page or a volume? Money on the whole, the desk calendar is OK, no money on a page. This I used to do in the magazine, the effect is very obvious, because my calendar is very beautiful background, and my ads are very distinctive. Of course, you want to attract talent, like that "a minute to get rich" will not have to fight. For example, "This year you also send brain platinum?" "For example, so people have a kind of curiosity, they will go to see."
Of course, the calendar is just a form of expression, where we write interesting topics like the brain platinum just said, then attach their own web site, the cost is 2-5 yuan (desk calendar) directly to find manufacturers to do, you can also go to pull some sponsorship, you can make a single page, you can only print one, the month of the calendar, the beginning of the release.
This is a pattern, why to insist on the end is a calendar or a calendar. The ultimate goal is to let others keep your ad, let others remember your website, let others know what your site is used, let others on your station. Then the list is a success. You can also print it in a handbag and other places.
Summary: The list content can set itself, but must attract the attention of others.
Let's talk about how to distribute the list
is the person, place, as long as the 2 points to catch the right, then the list can be good, and others will not casually throw, where the list? Stadiums, supermarkets, market, large-scale job fairs, as well as the activities of the newspaper held venues, schools, we certainly have questions, to the stadium hair. I wonder if you've seen the concert yet? are held in the stadium, large-scale concerts are held in the stadium, watching concerts are generally young people, so, your list to be targeted, such as last year's Super Girl, when the concert, the list is written: Super Girl Special edition. Special talk about Super Girls gossip news, web site xxxx, so good, you wait to go back to register 2 vest, say something in the comments, in the homepage or the most prominent position to get the title, do comment link, then next, your website fire.
Of course, the design of the list can be avantgarde, but still the words, the slogan should be attractive. Supermarkets, the market is more exquisite, here for middle-aged and elderly people to send a list, the old are now concerned about health. What hypertension, backache back pain 、...... Then, your list can be written on the relevant health knowledge, the best sentence: More health knowledge, please visit XX website, you can also write something else. The final analysis is based on different groups of people, the formulation of different advertising. The school is much simpler. Now the students will know to play, bubble mm. You can play the specific content yourself. Here, tell everyone a place, this is very important, internet cafes. It is very effective to send a list in an Internet café.
Summary: The place where the list is issued varies according to the contents of the list and is directed against the crowd.
