Summarize the SERP pages below the search engine that give answers directly

Today in the Webmaster online saw an article, "Google, Baidu, respectively, the force of the entity search:" Directly to the answer ", also have the intention to write an article we all can see those directly give the search results serp page effect; Yes, in our search process, the most common ones are those that give answers directly, And do not jump the Web page, this point in the domestic market, the application of Baidu is particularly extensive, because Baidu wants to do a traffic terminator, and Google always with the middle to provide the status of recommendation, this point is different also caused a lot of differences, the following is a few summary.

　1th: Those applications of search engines

Indeed, in a variety of applications, Baidu has occupied the vast majority of Jiangshan, 360 search also slowly build their own applications, and Google also disdain to use this way to direct the end of traffic, as shown in the following figure, is 360 and Baidu application, search keyword for "QQ Network Name"

　　

The applications of search engines have also changed a lot of our lives, in these applications, many times it is really changed our direct on the SERP page to find the answer directly, as well as the way to find the answer, the end of a lot of jump traffic, this one way, in many times although will take away a lot of traffic, but it, For the overall flow of the market is not very different, Baidu box is as a recommendation, but also in order to better let users see the results, the quickest to find the answer, this point, I think the emergence of search applications is still worth recommending.

　2nd: About the display results of certain words, such as "Weather Forecast"

This range of "weather forecasts" is unique in many searches and requires direct results, so in the search we will see this kind of adjustment, as shown in

　　

Yes, for some specific words, in Google, Baidu, and 360 search, got this kind of application, because if this way only need an answer, some specific keywords if all jump, will undoubtedly lose more user experience, this is also we need to notice.

But with more keywords, but found that Google is not so durable, such as the following figure, the author search "Z47", get the following figure

　　

I believe that if you do a good search, these tips can give you a lot of help, because many people need to check train schedules, trips, these are important tips, so, if the domestic practicality, Google did not do a good job, but Google is the world class, after all, More of what is done is a huge platform.

3rd: Just published the "Straight line show the answer"

The author has just searched for a moment, as shown in the following illustration of the prompt answer to the celebrity given by Google

　　

If this is Baidu for "Thomas Alva Edison" explanation, how to look like the encyclopedia type, but meticulous looks is not, after all, Google did not work with any encyclopedia, some of the tips are also their own search keyword composition, rather than encyclopedia of the way, This point shows that it is worth learning to show the answer directly. After all, not like Baidu, you can directly use Aladdin's way to let Baidu encyclopedia weight mentioned very high, and then directly prompted, this point, Google has done very well. Baidu, the same encyclopedia of the way to introduce their own character relationships, but also full of characteristics, such as the figure

　　

And in Baidu, we can also see is, the following picture hints, prompted some answers and the basis of the page, these directly give the answer is also Baidu's pursuit of the flow of traffic on the search page

　　

In this page, we see a few differences, that is the answer is not directly to the Baidu Encyclopedia, that is, Baidu's own things, but to participate in other Web sites, which is also regarded as Baidu's progress, on the other hand, that is the answer is also directly given out, also let us directly to get the best results , after all, the results of these things, or can give users the greatest experience imagine.

In fact, in Baidu, there are more changes, such as music audition, since the Baidu Ting closer to their own system, Baidu's search page is also more powerful, in the Serp page has been a trial listening function, have to say is a progress.

　　

Most of the time, these functions have met a lot of requirements to some extent, there is no doubt about this, but a lot of times, the feeling is that Baidu in their own products spent a great effort, but for our webmaster brought the real concessions are not, because many functions as if are in the squeeze of our small and medium-sized webmaster traffic.

Well, about the direct explanation of the answer mentioned here, I hope to give some ideas and suggestions bar, good things to do, feeder, http://www.zds518.com/, in fact, a lot of things are needed to find their own heart.