Summary of factors affecting website rankings

Recently, my company encountered a problem: poor website indexing, poor rankings, and poor website ranking. Let's share the factors that affect website ranking, this generally includes intra-site and off-site ranking factors. First, the intra-site ranking factors include: 1. Technical aspects: Standardization of url and url, and head section.

1. url standardization: dynamic and static. Generally, static URLs are conducive to optimization. If static URLs are generated, the encoding format is automatically generated and dynamic URLs must be modified in the background.

2. html standardization: make sure that html tags are normalized. For example, these tags must appear in pairs. In addition, they are called in the format of div + css. The correct syntax is as follows: <div> </div>, the general search engine will judge the url format problem, it is recommended to use W3C verification (http://jigsaw.w3.org/css-validator/), you can find out the technical problems of the website. The general search engine will judge the url format problem, it is recommended to use W3C authentication (http://jigsaw.w3.org/css-validator/), can find out the site of those technical problems.

3. Standardization of header tag information: this is not about the website header information. This is about the server head setting parameters. When crawlers crawl your website, they will access the system information of the VM, in general, Windows and linux systems are used in the space system, and some languages are configured. These information is displayed on the head, which means that the website program language must be compatible with the language supported by the server, the matching items are seo-compliant. Generally, accepr = language zh-cn is normal. accepr = language (language) zh-cn (Chinese) indicates that the Chinese language is supported, in general, many foreign trade seo jobs are prone to problems. This is because the language version is faulty. When crawlers crawl, they will find that the Chinese language is used, as a result, the ranking of overseas websites is not so good. In general, cn is configured.

How can I view the head information of a server? Search for "packet capture tools" on Baidu ",

2. Content-related influence rankings: originality, title, keyword, and anchor text are usually detailed on the content. There are three problems affecting page quality:

1. There are a lot of seo headaches to write articles. There are now many methods. Generally, the original articles are the best, but they must be related to keywords. The original articles will be included, it's just a matter of time, just as there are no two leaves in the world, because the search engine does not necessarily find your original article in the first place.

Valuable originality is very difficult for everyone. Many seo engineers are looking for a master to write soft articles. It is very difficult to write original articles. It is more difficult to write original articles continuously, take down the key points of others' articles and add some ideas of your own. In this way, search engines will think that your article is valuable and try to summarize the knowledge points of your own industry, this correlation is important;

Books in the offline industry, old books, can use some software to implement original articles. In short, remember that original articles must be valuable and have no value, the survival rate in Baidu was very short.

2. Keyword: the keyword density is slowly fading in the search engine technology. That is to say, it is useless. The keyword layout is very important, which is equivalent to the online version of the newspaper, it is important to have or include keywords in the title and abstract, that is, the keyword layout problem.

3. For the emergence of the anchor text, the first is the full-site link. At the bottom of the website, links to pages that you feel are more important to you. You must add the alt attribute of the image to the image; sometimes the anchor text cannot appear in external links. In this case, a text link is followed by a link, which can be regarded as an anchor text; the relevance of anchor text, it is the relevance of the surrounding anchor text, which can be used outside the station.

2. Out-of-site factors: External links are nothing more than external links. There are many external links, such as links, soft texts, forums with signatures, and blogs, the most important highlight here is that the quality of external links and the platform weight of your external links will affect the ranking of the entire website, many people make a mistake when doing external links, that is, the external links with only the home page. Although the weight of the home page is the highest, it is always a web page, and the traffic on the home page is limited, the traffic on the article page is unlimited. For example, your homepage has no important text value. Even if a user comes to your homepage, it may not be able to solve the problem for the user, if you direct the traffic to a specific location, you can solve the problem directly and retain the traffic.

Data center impact ranking: related to data centers: many of them are now engaged in internal trade, that is, the Baidu market, because Baidu's headquarters is in Beijing and Baidu spider's ip lines are connected, if the data center uses China Telecom

Domain names and DNS affect website rankings: server configurations are different. Generally, you need to find mainstream dns servers, the faster the speed. The better the ranking, the worse the opposite.

Server hard disk image ranking: Hard disk speed, many hard disk speed is limited, many space chamber will set up other vpn in the hard disk, when the traffic of the website is large, it will affect the crawling of the spider, even if it cannot be captured, the ranking will be affected. Nic and so on may also be affected. It is also important for the system to be selected. Generally, the linux system will be better.